Conceptualize and create written content for marketing campaigns
Lead the execution of email and digital marketing campaigns
Maintain email marketing calendar and program automated workflows
Manage subscriber database, segment audiences, and maintain email lists
Manage the company’s LinkedIn presence and create posts
Analyze campaign performance including open rates, click-through rates, conversions, and ROI/ROAS
Manage the internal “Marketing Request” workflow
Provide planning and support for event/conference attendance
Maintain the company’s marketing content calendar
Maintain the company’s website
Manage vendors as needed
Provide coordination for trade shows/events
Other duties as assigned

Requirements

5+ years’ experience in a B2B marketing environment
Strong project management, multitasking, and decision-making skills
Proficiency with email platforms (Dynamics 365 Marketing, Mail Chimp, Constant Contact, etc.)
Experience managing social media platforms (especially LinkedIn)
Knowledge of HTML, WordPress, and website analytics (G4, Fathom Analytics, etc.) strongly preferred
Proficiency in Microsoft Suite of Applications (Word, Excel, PowerPoint, Teams, Dynamics 365 Marketing, etc.)
Excellent oral and written communication skills; ability to create effective and persuasive written content
Excellent attention to detail and organizational skills, with a strong sense of ownership and follow-through
Strong interpersonal skills and ability to collaborate effectively with cross-functional teams

Benefits

health insurance
401(k) with company contribution
10 paid holidays
paid time off (PTO)
Discretionary quarterly performance bonuses

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingdigital marketingproject managementHTMLWordPresswebsite analyticsMicrosoft Suitecampaign performance analysisautomated workflowsaudience segmentation

Soft Skills

multitaskingdecision-makingoral communicationwritten communicationattention to detailorganizational skillsownershipfollow-throughinterpersonal skillscollaboration