EMS

TikTok Ads Performance Specialist

EMS

contract

Posted on:

Location Type: Remote

Location: Philippines

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Salary

💰 $6 - $8 per hour

About the role

  • Conduct structured intake to understand client offers, audience profiles, and KPIs
  • Design campaign frameworks aligned with lead generation or revenue goals
  • Structure campaigns using appropriate objectives (Lead Gen, Conversion, Traffic, etc.)
  • Configure ad group segmentation based on testing strategy
  • Launch campaigns using controlled budget allocation frameworks
  • Develop structured creative testing plans
  • Identify and script effective hooks (first 3 seconds critical)
  • Test multiple creative formats, including: UGC-style videos, Native storytelling formats, Problem-solution formats, Testimonial structures
  • Monitor creative fatigue and performance decay
  • Analyze retention metrics and hook performance
  • Scale high-performing creatives rapidly
  • Build broad targeting structures aligned with TikTok algorithm best practices
  • Test interest-based segmentation when applicable
  • Monitor CPM, CTR, CVR, and CPA metrics
  • Adjust bidding strategies and audience structures based on performance data
  • Ensure accurate TikTok tracking implementation
  • Conduct regular QA checks to validate conversion accuracy
  • Validate source attribution accuracy
  • Review CRM pipeline quality to assess lead performance
  • Provide structured weekly summaries
  • Deliver monthly reporting including: Spend, Leads, Cost per lead, Creative performance breakdown, Scaling recommendations

Requirements

  • 2–4 years hands-on TikTok Ads experience
  • Strong understanding of short-form creative strategy
  • Experience installing TikTok Pixel and basic Events API setup
  • Familiarity with CRM integrations (GoHighLevel preferred)
  • Understanding of hook-based marketing psychology
  • Ability to work aligned with U.S. Eastern Time
  • Strong written and verbal English communication skills
Benefits
  • Fully remote India-based contractor engagement
  • Stable INR hourly compensation
  • Exposure to U.S. market clients
  • Opportunity to build emerging TikTok growth systems
  • Structured environment with measurable performance standards
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
TikTok Adsshort-form creative strategyTikTok PixelEvents APIcampaign frameworksad group segmentationcreative testing plansbidding strategiesaudience structuresretention metrics
Soft Skills
communication skillsanalytical skillsorganizational skillscollaborationproblem-solving