Empowerly

Paid Social Marketing Manager

Empowerly

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $70,000 - $110,000 per year

Job Level

SeniorLead

Tech Stack

Tableau

About the role

  • Own paid social end to end and be trusted to turn ad spend into real student and family outcomes.
  • Set the paid social strategy, managing meaningful budgets, and deciding where and how to invest for sustainable growth.
  • Work closely with creative, data, product, and brand partners to shape messaging, testing roadmaps, and channel expansion.
  • Experiment along with continuous testing across audiences, creative, formats, and funnel stages.
  • Prepare and present regular performance readouts and strategic recommendations to senior leadership, translating complex data into clear business insights.
  • Conduct deep-dive analyses linking paid social spend to final enrollment outcomes, focusing on the quality and velocity of leads delivered to the counseling team.

Requirements

  • Bachelor’s degree in Marketing, Business, Economics, or a related field.
  • 7-9+ years of progressive, hands-on experience managing large-scale paid social budgets ($250k+/mo), preferably in a fast-paced B2C or B2B growth environment (e-commerce, SaaS, subscription).
  • Proven mastery of Meta Ads Manager, including advanced knowledge of bidding strategies, custom/lookalike audiences, and CAPI implementation and troubleshooting.
  • Exceptional analytical skills comfortable working with large datasets, and advanced proficiency in Excel/Sheets and business intelligence tools (e.g., Tableau, Looker).
  • A track record of developing and executing rigorous A/B and multivariate testing frameworks (audiences, creative, bidding, landing pages).
  • Excellent verbal and written communication skills, with the ability to communicate technical concepts to non-technical stakeholders.
Benefits
  • health/dental/vision insurance
  • paid vacation and sick days
  • 401k
  • opportunity to learn and grow within a supportive team environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid social strategybudget managementMeta Ads Managerbidding strategiescustom audienceslookalike audiencesCAPI implementationA/B testingmultivariate testingdata analysis
Soft skills
analytical skillscommunication skillspresentation skillscollaborationstrategic thinking