Empowerly

Marketing Operations Specialist, Webinars

Empowerly

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $70,000 - $110,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own Empowerly’s webinar program end to end
  • Shape the topic and message for webinars
  • Drive registrations and deliver polished live experiences
  • Generate qualified leads and enrolled families
  • Set the webinar strategy and roadmap
  • Define where and how webinars fit into Empowerly’s acquisition engine
  • Build systems that allow the program to scale efficiently
  • Work closely with lifecycle, paid social, SDR, creative, and data partners
  • Use performance insights to continuously refine content, formats, and targeting
  • Conduct ongoing testing across topics, speakers, formats, reminder flows, and funnel stages to drive incremental improvements and repeatable wins

Requirements

  • Bachelor’s degree in Marketing, Business, Economics, or a related field
  • 4+ years of B2C/EdTech marketing experience, with at least 2+ years owning and scaling a high-volume, revenue-focused webinar program
  • Proven expertise in Webinar Program Strategy, MarTech architecture (HubSpot/Salesforce integration), and Operations
  • Exceptional organizational skills, with demonstrated ability to manage a complex portfolio of simultaneous projects and define process discipline for others
  • Advanced proficiency with key marketing systems: Zoom Webinars/Events, HubSpot (or equivalent MAP/CRM), and project management tools
  • Demonstrated ability to use data (e.g., funnel metrics, A/B test results) to drive strategic decisions and program investment
  • Comfort with high-volume work in a fast-paced environment and the ability to work PST hours for primary webinar delivery (typically 2–7 PM PST)
  • Strong Copywriting abilities for landing pages and potentially ad creatives.
Benefits
  • Health/dental/vision insurance
  • Paid vacation and sick days
  • 401k
  • Opportunity to learn and grow within a supportive team environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Webinar Program StrategyMarTech architectureOperationsCopywritingData analysisA/B testingProject management
Soft skills
Organizational skillsProcess disciplineAbility to manage multiple projectsStrategic decision-makingComfort in fast-paced environments