Senior Strategist – Go to Market

Empower

Senior GTM Strategist leading product launches, training, communications, and adoption at Empower. Driving cross-functional readiness for financial products and services nationwide.

Posted 8/25/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $96,100 - $135,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in project management, product communications, and go-to-market strategy execution, with a strong focus on cross-functional collaboration and training development. Proficient in managing product initiatives and engaging stakeholders to drive successful outcomes.

Highest-signal resume keywords

Project ManagementGo-To-Market StrategyProduct CommunicationsCross-Functional LeadershipTraining Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Project ManagementProduct PositioningGo-To-Market StrategyContent DevelopmentFinancial Products UnderstandingInternal CommunicationsPortfolio ManagementTraining ManagementAttention to DetailClient-Facing Experience

Soft Skills

Interpersonal SkillsCommunication SkillsPresentation SkillsOrganizational SkillsFlexibility

Tools & Technologies

MS Office SuitePowerPointAllego

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Product InitiativesTrainingMarketingCross-Functional TeamsBusiness Ecosystem

About the role

Key responsibilities & impact

Manage and execute deployment of medium-to-large scope product initiatives
Develop product positioning, product training, internal communications, and integration into the ongoing business ecosystem
Develop go-to-market strategy based on project scope and desired outcomes
Translate strategy into project plans and deliverables
Serve as project manager of go-to-market activities through execution
Lead cross-functional go-to-market project teams with product, marketing, training, segment leaders, operations readiness, and other functional areas
Manage internal product training with product subject-matter experts, including content development, packaging, Allego videos, and engagement with the central Training team
Develop and execute product communications and product forums, including internal newsletters and showcases
Develop and maintain a portfolio view of product initiatives to identify opportunities for bundling launches

Requirements

What you’ll need

Bachelor’s degree required in related discipline or equivalent directly related work experience
6+ years of professional experience with project management, communications, training, and/or marketing
Highly organized with strong project management skills and attention to detail
Understanding of financial products and services and client-facing experience a plus
Strong interpersonal, communication, and presentation skills
Ability to engage, lead and influence cross-functional business partners
Proficiency in MS Office suite, including PowerPoint
Energetic, flexible self-starter who thrives in a fast-paced, fluid environment, welcomes change, and supports other team members
Applicants must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable, including CPT/OPT
Reliable high-speed internet with a wired connection and a suitable home workspace

Benefits

Comp & perks

Medical, dental, vision and life insurance
Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time — 16 hours per calendar year
Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) facilitating inclusion and collaboration
Bonus program opportunity for non-sales positions
Reliable high-speed internet with a wired connection and a home workspace; necessary computer equipment provided