UX Content Strategy Director

Empower

UX Content Strategy Director leading development of user-centric content across digital products for Empower. Collaborating with UX/UI designers and product managers to enhance overall user experience.

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesLead💰 $125,400 - $181,875 per yearWebsite

About the role

Key responsibilities & impact

Lead the development of user-centric content that enhances the overall user experience across digital products
Collaborate closely with UX/UI designers, product managers, and stakeholders to understand user needs and product goals, translating these insights into effective content
Collaborate with the brand team to establish and maintain a cohesive and consistent tone of voice across all digital touchpoints
Conduct content audits and ensure alignment with brand guidelines, UX content standards and user experience best practices
Provide direction and mentorship to a team of UX content strategists, fostering a culture of creativity, collaboration, and excellence
Work closely with cross-functional teams to integrate content seamlessly into the overall design and user experience

Requirements

What you’ll need

8+ years of experience in content strategy, with a focus on digital products and user interfaces
Proven experience in leading and directing UX content strategy for large-scale projects
Strong portfolio showcasing successful content strategy projects and a deep understanding of the impact of language on user behavior
Excellent communication and collaboration skills, with the ability to articulate and advocate for content decisions
Experience conducting user research to inform and validate content decisions
Familiarity with design tools and processes, collaborating effectively with UX/UI designers
Bachelor's degree in communications, English, UX Design, or a related field (master's degree is a plus)

Benefits

Comp & perks

Medical, dental, vision and life insurance
Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time — 16 hours per calendar year
Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategyuser experienceUX content strategyuser researchcontent auditsdigital productstone of voicecontent decisionsportfolio developmentlanguage impact on user behavior

Soft Skills

communicationcollaborationmentorshipcreativityleadershipadvocacyteamworkproblem-solvingadaptabilitycritical thinking