Senior Analyst, Market Research and Analysis

Empower

Senior Analyst driving brand and advertising effectiveness while leading primary research across product and pricing. Focused on quantitative and qualitative methods for brand perception analysis.

Posted 5/6/2026full-timeRemote • 🇮🇳 IndiaSeniorWebsite

Tech Stack

Tools & technologies

Python

About the role

Key responsibilities & impact

lead and execute brand tracking and advertising effectiveness research
lead and execute primary research across product, pricing, and other strategic areas
design and oversee quantitative and qualitative research in partnership with external vendors
apply advanced analytical techniques to uncover drivers of brand perception
translate research findings into clear insights and presentations

Requirements

What you’ll need

3–8 years of experience in primary market research
strong exposure to brand tracking studies
ad testing / campaign effectiveness research
primary research across product, pricing, and other strategic areas
experience working across both quantitative and qualitative research methodologies
hands-on experience with statistical tools such as SPSS, SAS, R, or Python

Benefits

Comp & perks

flexible work environment
fluid career paths
celebrate internal mobility
importance of purpose
well-being
work-life balance
volunteering for causes that matter

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

primary market researchbrand trackingadvertising effectiveness researchquantitative researchqualitative researchstatistical analysisSPSSSASRPython

Soft Skills

leadershipcommunicationpresentation skillsanalytical thinking