Thought Leadership Marketing Director

Empower

Director of Consumer Thought Leadership at Empower, focusing on consumer insights and strategic marketing initiatives. Engaging with market trends and driving thought leadership for consumer financial behavior.

Posted 5/6/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $125,400 - $181,875 per yearWebsite

About the role

Key responsibilities & impact

Define and own Empower’s multi-year consumer thought leadership strategy, including core narratives, research priorities, and signature intellectual property.
Establish enterprise standards, frameworks, and methodologies for developing, validating, and publishing consumer insights.
Serve as the internal final authority on consumer thought leadership positioning, ensuring alignment across Marketing, Product, and Advisory & Distribution.
Partner with data science and market research leaders to originate custom research around consumer behaviors and attitudes around money.
Synthesize complex quantitative and qualitative data into original insights that advance industry understanding and influence consumer dialogue.
Author and oversee flagship research, indices, and perspectives that become recognized reference points for clients, media, and industry stakeholders.
Coordinate consumer thought leadership efforts with investment strategists and workplace thought leadership teams to ensure research insights are complementary and consistent.
Serve as a spokesperson for marquee consumer research and industry commentary.
Work with public relations to drive social dialogue by introducing new frameworks, language, or points of view adopted beyond Empower.
Share insights with leaders across product, Workplace Relationship Managers, and Advisor & Distribution associates about trends, participant behavior, and long-term implications for consumer investment.
Represent Consumer Marketing at client events, senior leadership meetings, and occasional public speaking engagements.
Work with Brand Marketing, Product Marketing, Lifecycle Marketing, Content Strategy and Public Relations to integrate insights into go-to-market and PR efforts, lifecycle campaigns and editorial newsletters.
Develop and manage a comprehensive thought leadership program calendar aligned with Personal Wealth client priorities and Empower’s strategic objectives.
Enable client-facing teams with enterprise-wide narratives, toolkits, and guidance that shape participant and client engagement.
Continuously evolve Empower’s thought leadership approach in response to regulatory, workforce, and market shifts.

Requirements

What you’ll need

Bachelor’s degree required; advanced degree strongly preferred.
12+ years’ experience in brand marketing, product marketing, consumer research, strategy, or related fields.
Previous experience at a marketing consultancy or agency considered a plus.
Demonstrated record of producing original, authoritative thought leadership with measurable market or industry impact.
Deep expertise in consumer behavior, workplace participant engagement, wealth management client needs/issues.
Proven ability to influence senior leaders and external stakeholders through expertise rather than authority.
Exceptional analytical, writing, and executive communication skills.
Experience serving as a public-facing authority, including media engagement, industry speaking, or published research.
Drive influence through credibility, judgment, and enterprise impact rather than organizational hierarchy.

Benefits

Comp & perks

Medical, dental, vision and life insurance
Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time — 16 hours per calendar year
Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

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Hard Skills & Tools

consumer researchthought leadershipdata analysisquantitative data synthesisqualitative data synthesismarket researchbrand marketingproduct marketingstrategic planningcontent strategy

Soft Skills

analytical skillswriting skillsexecutive communicationinfluencepublic speakingcollaborationleadershipcreativityadaptabilitystakeholder engagement