VP Financial Wellness and Benefits

Empower

Lead integrated marketing strategies that connect health, wealth, and advice solutions at Empower. Shape positioning and drive adoption and growth in benefits and financial wellness marketing.

Posted 4/16/2026full-timeRemote • 🇺🇸 United StatesLead💰 $159,400 - $231,100 per yearWebsite

About the role

Key responsibilities & impact

Lead integrated marketing strategies for benefits and financial wellness portfolios aligned to enterprise direction
Shape clear positioning that connects health, wealth, and advice solutions
Translate complex, regulated offerings into simple, human-centered narratives
Develop and execute go-to-market strategies, messaging frameworks, and campaigns
Establish and track success metrics tied to adoption, engagement, and growth
Guide consistent execution across launches, lifecycle marketing, and campaigns
Partner with sales to deliver effective enablement tools and materials
Simplify and standardize marketing collateral to improve clarity and impact
Use performance data and insights to optimize strategy and investment decisions
Lead, guide, and develop marketing leaders while setting clear priorities and goals

Requirements

What you’ll need

Bachelor’s degree or equivalent experience; advanced degree a plus
10+ years of experience in marketing, product, sales, or related fields
Senior-level marketing leadership experience in financial services, benefits, healthcare, or similar industries
Experience leading portfolio-level or multi-solution marketing teams
Strong ability to turn strategy into clear, effective execution
Experience building integrated go-to-market strategies within enterprise environments
Strong prioritization, project management, and stakeholder coordination skills
Ability to simplify complex and regulated offerings for diverse audiences
Clear communication and presentation skills across executive and partner groups
Experience working across matrixed organizations

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

integrated marketing strategiesgo-to-market strategiesmessaging frameworkssuccess metricslifecycle marketingperformance data analysisportfolio-level marketingproject managementstakeholder coordination

Soft Skills

leadershipcommunicationpresentationprioritizationstrategic executionsimplification of complex offerings

Certifications

Bachelor’s degreeadvanced degree