Empower

VP Financial Wellness and Benefits

Empower

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $159,400 - $231,100 per year

Job Level

Lead

About the role

  • Lead integrated marketing strategies for benefits and financial wellness portfolios aligned to enterprise direction
  • Shape clear positioning that connects health, wealth, and advice solutions
  • Translate complex, regulated offerings into simple, human-centered narratives
  • Develop and execute go-to-market strategies, messaging frameworks, and campaigns
  • Establish and track success metrics tied to adoption, engagement, and growth
  • Guide consistent execution across launches, lifecycle marketing, and campaigns
  • Partner with sales to deliver effective enablement tools and materials
  • Simplify and standardize marketing collateral to improve clarity and impact
  • Use performance data and insights to optimize strategy and investment decisions
  • Lead, guide, and develop marketing leaders while setting clear priorities and goals

Requirements

  • Bachelor’s degree or equivalent experience; advanced degree a plus
  • 10+ years of experience in marketing, product, sales, or related fields
  • Senior-level marketing leadership experience in financial services, benefits, healthcare, or similar industries
  • Experience leading portfolio-level or multi-solution marketing teams
  • Strong ability to turn strategy into clear, effective execution
  • Experience building integrated go-to-market strategies within enterprise environments
  • Strong prioritization, project management, and stakeholder coordination skills
  • Ability to simplify complex and regulated offerings for diverse audiences
  • Clear communication and presentation skills across executive and partner groups
  • Experience working across matrixed organizations
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated marketing strategiesgo-to-market strategiesmessaging frameworkssuccess metricslifecycle marketingperformance data analysisportfolio-level marketingproject managementstakeholder coordination
Soft Skills
leadershipcommunicationpresentationprioritizationstrategic executionsimplification of complex offerings
Certifications
Bachelor’s degreeadvanced degree