Influencer Marketing Manager
Empower
full-time
Posted on:
Location Type: Remote
Location: United States
Visit company websiteExplore more
Salary
💰 $105,700 - $149,275 per year
About the role
- Develops, owns, and evolves Empower’s global influencer marketing strategy aligned with enterprise objectives.
- Identifies emerging platforms, creator trends, and cultural movements.
- Defines and manages the annual influencer operating plan and budget.
- Provides strategic oversight of external influencer agencies.
- Oversees influencer programs including always-on, launches, and partnerships.
- Leads negotiation and contracting for influencer collaborations.
- Ensures influencer content meets brand, legal, and regulatory standards.
- Defines KPIs and leads performance reporting and optimization.
- Owns influencer compliance, brand safety, and risk management.
Requirements
- Bachelor’s degree in marketing, Communications, Business, or a related field
- 8–12+ years of marketing experience with deep specialization in influencer marketing.
- Demonstrated success leading enterprise-scale influencer programs.
- Experience managing agencies and external partners.
- Strong analytical, communication, and executive presentation skills.
- Working knowledge of FTC regulations and influencer compliance standards.
- Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.
Benefits
- Medical, dental, vision and life insurance
- Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
- Tuition reimbursement up to $5,250/year
- Business-casual environment that includes the option to wear jeans
- Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
- Paid volunteer time — 16 hours per calendar year
- Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
- Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
influencer marketingbudget managementperformance reportingKPI definitioncontract negotiationrisk managementcompliance standardsagency managementstrategic oversightprogram management
Soft Skills
analytical skillscommunication skillsexecutive presentation skillsleadershipstrategic thinkingcollaborationnegotiationproblem-solvingorganizational skillsrelationship management
Certifications
Bachelor’s degree in marketingBachelor’s degree in CommunicationsBachelor’s degree in Business