Empower

Senior Director – Marketing Technology, Platforms

Empower

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $138,000 - $200,100 per year

Job Level

Senior

About the role

  • Define and maintain the marketing technology and data platform strategy aligned with marketing objectives and customer experience priorities.
  • Evaluate, select, and rationalize platforms supporting campaign execution, workflow management, content operations, and customer data activation.
  • Translate marketing use cases into clear requirements and user stories; prioritize backlogs and define acceptance criteria.
  • Partner with Data Engineering and IT to deliver governed datasets with defined data quality SLAs.
  • Lead cross-functional delivery of platform releases, upgrades, and integrations.
  • Own integration patterns between marketing platforms and enterprise systems.
  • Embed privacy-by-design and security controls into workflows.
  • Lead and develop the marketing technology and platforms team.

Requirements

  • Extensive experience with marketing automation, CRM, CDP, CMS/DAM, and analytics platforms
  • Strong data fluency including identity resolution, segmentation, and activation
  • Proven product ownership and program leadership experience
  • Strong executive communication and influencing skills
  • Bachelor’s degree required
  • 15+ years of experience in relevant roles, including 5+ years leading platform teams.
Benefits
  • Medical, dental, vision and life insurance
  • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
  • Tuition reimbursement up to $5,250/year
  • Business-casual environment that includes the option to wear jeans
  • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
  • Paid volunteer time — 16 hours per calendar year
  • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
  • Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationCRMCDPCMSDAManalytics platformsdata fluencyidentity resolutionsegmentationactivation
Soft Skills
product ownershipprogram leadershipexecutive communicationinfluencing skills
Certifications
Bachelor’s degree