Empower

Senior Director, Brand Media Marketing Management

Empower

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $138,000 - $200,100 per year

Job Level

Senior

About the role

  • Management of team of marketing media professionals
  • Drive brand and social media strategies and evolution for the Personal Wealth and Workplace businesses. While complementary, each has distinct needs that require strategic outlines and implementation strategies
  • Partner closely with the Performance Marketing team and those managing the media mix modeling analytics to quickly pivot and capitalize on data to improve the media plan tactics
  • Identifies short- and long-term trends in vital and dynamic social media channels
  • Develops and refines relevant business strategies to match these trends and a roadmap to deliver on the approved strategies
  • Identify and execute brand strategies to promote our senior leaders in the marketplace to further accentuate the overall Empower brand
  • Support workplace services social media strategies
  • Work closely with marketing communication team to use social media to amplify messaging
  • Measures effectiveness across a variety of dimensions (page views, click-throughs, cross-postings, sentiment measurement, surveys, etc.), refining and optimizing content on a regular basis
  • Manages social listening/engagement programs on behalf of our firm and select clients
  • Responsibility for all digital advertising including social and display advertising. Measurement and refinement of all brand advertising in all mediums

Requirements

  • 10-15 years of marketing experience, preferably in financial services
  • FINRA Series 6 and 26 registration(s) required. Corporate-established timelines apply to permitted registrations. FINRA fingerprinting required.
  • Technical expertise in key professional social media outlets, focused but not limited to Facebook, LinkedIn, YouTube, and Twitter, as well as aggregating and posting content via blog
  • Proficient with analytics tools to monitor programs and report progress
  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • Excellent project management skills
  • Leadership and team management skills
  • Ability to operate effectively in a matrixed environment
  • Innovative and creative mind
  • Familiarity with the latest marketing trends and technologies.
Benefits
  • Medical, dental, vision and life insurance
  • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
  • Tuition reimbursement up to $5,250/year
  • Business-casual environment that includes the option to wear jeans
  • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
  • Paid volunteer time — 16 hours per calendar year
  • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
  • Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategiesmedia mix modeling analyticsdigital advertisingcontent optimizationanalytics toolsbrand strategiessocial listeningengagement programsproject managementmarketing strategies
Soft Skills
leadershipteam managementwritten communicationverbal communicationresearch skillsanalytical skillsinnovative thinkingcreativitystrategic thinkingcollaboration
Certifications
FINRA Series 6FINRA Series 26