The Director, Data Analytics will report to the VP Performance & Insights
Move the organization beyond reporting toward forward-looking performance intelligence - highlighting emerging trends, unlocking growth opportunities, and proactively identifying risks
Establish clear KPIs and performance frameworks that align advisory, marketing, and product around shared outcomes
Uncover insights about product and clients through cohort analysis, funnel analysis, and user segmentation
Analyze marketing and customer acquisition data and deliver data-centric insights and solutions
Translate analysis into actionable results that guide strategy and day-to-day decision-making
Develop standardized dashboards and ad hoc reports to inform business decisions, with an emphasis on automation and scalability
Design and analyze A/B tests to improve KPIs
Use quantitative analysis and data visualization to communicate insights and recommendations to leadership
Partner with Data Engineering to improve data tracking and quality and support data warehouse improvements
Train, coach, and hire a growing team of analysts.

Requirements

Bachelor’s or Master’s degree in Business, Marketing, Statistics, Mathematics, or a related quantitative field
6 to 12 years of business-focused reporting and analysis experience
5+ years of experience managing and growing a team of analysts
Marketing analytics experience, including knowledge of online and offline channels, terminology, and marketing platforms
Experience working with Sales, Service, and Business Development
Proven ability to identify opportunities, optimize performance, and drive change across stages of the customer journey
Strong SQL and Excel skills
Experience developing and maintaining reports in Tableau or another data visualization tool
Experience analyzing A/B and multivariate results for campaign and engagement performance
Strong analytical, organizational, interpersonal, and communication skills, including the ability to present to technical and non-technical audiences
Ability to work efficiently with minimal supervision and stay current on industry analytical trends.

Benefits

Medical, dental, vision and life insurance
Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time — 16 hours per calendar year
Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLExcelA/B testingdata visualizationcohort analysisfunnel analysisuser segmentationperformance frameworksKPI establishmentquantitative analysis

Soft Skills

analytical skillsorganizational skillsinterpersonal skillscommunication skillsteam managementcoachingstrategic thinkingdecision-makingpresentation skillsproblem-solving