
Product Manager, Early Life & Engagement
Empower
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $96,100 - $135,700 per year
About the role
- Define and evolve a product strategy for early-life engagement, identifying the highest-impact opportunities to help new customers successfully onboard and engage with Empower.
- Own and manage the product roadmap for onboarding and early engagement, balancing near-term improvements with longer-term strategic bets in alignment with broader Growth and enterprise priorities.
- Bring clarity and structure to complex, ambiguous problem spaces involving multiple lines of business, platforms, and stakeholders.
- Partner closely with Design to obsess over experience quality, personalization, and simplicity — ensuring first impressions are intuitive, relevant, and delightful.
- Leverage customer research, usability testing, behavioral data, and market insights to inform strategy and validate solutions.
- Work hand-in-hand with Engineering to deliver high-quality solutions, maintaining empathy for technical constraints while driving momentum in a highly regulated environment.
- Collaborate deeply with Marketing to align product experiences with triggered communications (e.g., emails, in-product messaging) throughout the onboarding journey.
- Lead cross-functional alignment across Workplace, EPW, Marketing, Compliance, Legal, and other partners — ensuring clarity on goals, ownership, sequencing, and decision-making.
- Reimagine and evolve referral and cross-sell experiences, shifting from individual product promotion to an enterprise-level approach that guides customers to solutions best suited to their needs.
- Define, analyze, and track success metrics tied to onboarding effectiveness, engagement, and long-term customer value.
Requirements
- 3+ years of experience managing digital, direct-to-consumer products, working closely with engineering, design, and research teams.
- Demonstrated ability to operate effectively in highly regulated, stakeholder-rich environments, including close partnership with compliance and legal teams.
- Strong stakeholder management and communication skills — particularly when coordinating across large, cross-functional groups.
- Excellent storytelling, organization, and executive communication skills.
- A strong sense of ownership and follow-through; you do what you say you’ll do.
- Detail- and design-oriented, with a high bar for experience quality.
- Passion for solving complex customer and business problems.
- Analytical mindset with comfort using data to inform decisions and measure impact.
- Bachelor’s degree or equivalent practical experience.
Benefits
- Medical, dental, vision and life insurance
- Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
- Tuition reimbursement up to $5,250/year
- Business-casual environment that includes the option to wear jeans
- Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
- Paid volunteer time — 16 hours per calendar year
- Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
- Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product strategyproduct roadmapcustomer researchusability testingbehavioral data analysissuccess metricsonboarding effectivenessengagement measurementcross-sell experiencesdigital product management
Soft skills
stakeholder managementcommunication skillsstorytellingorganizationexecutive communicationownershipfollow-throughdetail-orienteddesign-orientedproblem-solving
Certifications
Bachelor’s degree