Head of Consumer PR, Communications
Empower
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $210,800 - $305,675 per year
Job Level
Lead
About the role
- Define and lead Empower’s consumer communications strategy to grow visibility, trust, and advocacy, aligning it with Corporate Affairs, business priorities, and executive messaging
- Build and sustain Tier 1 media relationships across finance, lifestyle, and business while serving as a spokesperson and senior media advisor
- Establish a branded newsroom and deliver timely, insight-driven storytelling that connects financial and cultural trends and fuels ongoing thought leadership
- Create and oversee integrated PR, influencer, and earned/owned media programs that support campaigns, product launches, and brand initiatives
- Develop scalable influencer engagement frameworks that elevate credible financial and lifestyle voices
- Design and manage issue, reputation, and crisis response frameworks in close partnership with Risk, Legal, and Customer Care
- Translate proprietary data and research into compelling narratives and partner with analytics, product, and marketing teams to surface stories that reinforce Empower’s leadership
- Track and optimize PR and communications performance using reach, sentiment, share of voice, and ROI
- Amplify executive voices through earned and owned channels, including op-eds, speaking engagements, and thought leadership platforms
- Lead integrated communications across PR, internal communications, executive messaging, and digital storytelling to ensure consistent company-wide narrative
Requirements
- Bachelor’s degree or equivalent experience; advanced degree or certification a plus
- 12–15 years in public relations, brand communications, or media strategy
- Proven success leading high-profile media programs and shaping narrative at scale
- Experience designing and executing integrated PR, influencer, and thought leadership programs
- Strong executive communication, advisory, and spokesperson skills
- Deep understanding of consumer culture, digital influence, and media dynamics
- Ability to work across complex stakeholder groups and regulated environments
- Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.
Benefits
- Medical, dental, vision and life insurance
- Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
- Tuition reimbursement up to $5,250/year
- Business-casual environment that includes the option to wear jeans
- Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
- Paid volunteer time — 16 hours per calendar year
- Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
- Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
public relationsmedia strategyinfluencer engagementcrisis responsenarrative developmentdata analysiscampaign managementstorytellingperformance trackingbrand communications
Soft skills
executive communicationadvisory skillsspokesperson skillsstakeholder managementstrategic thinkingrelationship buildingleadershipcollaborationcreativityadaptability
Certifications
Bachelor’s degreeadvanced degreecertification in public relations