Narrative Strategy Director

Empower Project

Narrative Strategy Director shaping communication strategies for Empower Project in political organizing. Develop unified narrative strategies and lead earned media initiatives.

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesLead💰 $108,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop, implement, and maintain a unified narrative strategy across all organizational entities and channels.
Ensure consistent application of brand standards across all materials; create and update documentation, SOPs, and guidelines for staff and consultants.
Supervise the graphics design consultant and web development consultants to ensure all materials and websites meet brand standards.
Develop and execute an earned media strategy with the goal of raising Empower's profile within the broader political community.
Book Empower Project leadership on relevant movement podcasts; develop and manage pitch materials and interview preparation.
Identify and pursue opportunities to feature Empower App as a core topic at prominent national training organizations and conferences.
Prepare staff for media interviews and public-facing appearances.
Manage conference sponsorships, marketing materials, and attendee logistics for all conferences; work cross-functionally with the sponsorship and Partner Success teams.
Develop and execute Empower Open House partner training events, including invitations, registration, run-of-show, and post-event follow-up.
Draft and maintain key organizational documents, including monthly talking points, partner briefings, state-specific travel packs, one-pagers, and case studies for the Partner Success team.
Supervise and coordinate website projects across Empower Project's entities, working with external development consultants and ensuring timely delivery.
As a member of the leadership team, contribute to organization-wide strategy, culture, and DEI goals.

Requirements

What you’ll need

Demonstrated experience creating messaging and content for mission-driven or advocacy organizations.
Exceptional writing skills across formats: email, press releases, memos, talking points, one-pagers, and partner communications.
Hands-on experience with email marketing platforms, particularly Zoho Marketing or similar automation tools (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud).
Experience managing websites, including coordinating with developers and consultants across multiple properties.
Strong project management skills with the ability to track and execute multiple workstreams simultaneously.
2+ cycles of political communications experience.
Experience building relationships with nonprofits, community organizations, progressive movement groups, political candidates, and organized labor.
Strong cultural competency and demonstrated ability to collaborate across lines of difference.
Ability to work independently in a remote environment for extended periods.

Benefits

Comp & perks

health insurance
dental insurance
paid time off

ATS Keywords

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Hard Skills & Tools

content creationemail marketingproject managementwebsite managementmedia strategybrandingdocumentationSOP developmentevent planningpolitical communications

Soft Skills

writingcollaborationcultural competencyrelationship buildingindependencesupervisioncommunicationorganizationstrategic thinkingcross-functional teamwork