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Creative Director – Direct Response
Empower Life CollectiveCreative Director managing copy and creative direction for MM Coaching Limited, focusing on driving conversions and audience engagement through strategic messaging and campaigns.
About the role
Key responsibilities & impact- Own messaging strategy and copy architecture across the funnel (cold traffic → conversion)
- Develop campaign concepts, hooks, angles, and creative strategy for evergreen and launches
- Build scalable systems: Brand Voice Playbook, frameworks, templates, SOPs
- Write and edit performance copy: paid ads, landing pages, VSL/webinar scripts, email sequences, YouTube scripts
- Review and refine founder-created content with strategic edits and feedback
- Create frameworks/templates that make copy production scalable and consistent
- Brief and direct copywriters/video editors (you won’t design/edit, but you direct execution and potentially rehire if necessary)
- Maintain creative vision, quality, and speed across outputs
- Run reviews and provide clear, actionable feedback to contractors
- Build and maintain the Brand Voice Playbook and messaging guidelines
- Own QA and final approvals across all channels (proofing, links, formatting, tone, claims checks)
- Final sign-off before anything publishes
- Partner with Media Buyer to test and iterate based on performance data (CTR, CVR, VSL watch time, booking rate, revenue per lead/call)
- Conduct voice-of-customer research and translate insights into messaging that converts
Requirements
What you’ll need- 7 years of professional direct-response copywriting experience in high-ticket online education, coaching, or other services
- Proven track record building $1M+ high-ticket funnels (book-a-call, webinar, VSL)
- Proven track record conducting voice-of-customer research and creating high-converting angles
- Experience managing the creative QA process with final approval ownership
- Experience utilizing AI tools to increase output without sacrificing quality
- Proven track record of managing team members - comfortable hiring, onboarding and offboarding when needed
- Experience owning creative direction across the entire company and marketing channels
- Must have personally developed:
- - Hooks
- - Lead mechanisms
- - Objection stacks
- - Offer positioning
- - Conversion flow logic
Benefits
Comp & perks- Location: Fully remote
- Commitment: Full-time contractor (Limited Company / Sole Trader)
- Rate: $5,000 – $10,000 per month
- Hours: Flexible schedule, with availability for scheduled calls during UK / Europe / US business hours
ATS Keywords
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Hard Skills & Tools
direct-response copywritingcampaign developmentperformance copywritingvoice-of-customer researchcreative directionfunnel buildingconversion flow logichooks developmentlead mechanismsobjection stacks
Soft Skills
team managementfeedback deliverycreative visionquality assurancestrategic editingcommunicationcollaborationproblem-solvingorganizational skillsdirectional leadership