SEO Marketing

• Responsible for the delivery of the website experience, SEO and conversion web product vision and its success.
• Translate website strategic growth goals (organic traffic, lead generation, conversion improvements) into a clear web product deliverables roadmap.
• Drive web product discovery for features and initiatives on the roadmap.
• Build world-class web products to scale organic growth e.g. AI search/GEO, programmatic SEO, product-led growth (SEO/GEO) builds, global expansion, web performance improvements etc.
• Ensure roadmap execution always ties to measurable growth impact.
• Monitor and adapt web product vision and roadmap to constraints while staying aligned with vision.
• Own the delivery cycle for website projects end-to-end, from scoping to release.
• Maintain and prioritise the backlog, ensuring alignment with growth marketing priorities and user needs.
• Drive sprint ceremonies and ensure the squad is delivering against roadmap commitments.
• Balance strategic initiatives, stakeholder expectations (inbound requests), and customer needs against what can feasibly be delivered, making trade-offs based on impact and resourcing.
• Write clear user stories, acceptance criteria, and requirements for engineering and design while applying a strategic mindset.
• Represent the customer and business during sprint planning and release prioritisation decisions.
• Partner with SEO and Conversion teams to bring their initiatives into the roadmap, ensuring they are delivered efficiently.
• Collaborate with UX/UI/Web Designers to deliver high-quality website experiences through best-in-class designs that drive engagement and growth.
• Work closely with the Engineers to align on feasibility, capacity planning, QA, and delivery of the designed solutions.
• Work with the data experts to produce insights with clear visibility into website performance towards our goals; enabling data-driven decisions on priorities, iterations, and roadmap planning.
• Serve as a key point of contact for cross-functional stakeholders (Marketing, Sales, Product, UX, senior leadership) on website priorities, alignment, and resourcing.
• Represent the website product/engineering squad in leadership forums, ensuring dependencies with other squads are unblocked.
• Define success metrics for all website initiatives in collaboration with the website, SEO and Conversion lead and managers.
• Monitor data analytics, performance and experiment results to inform new iterations and future priorities.
• Drive a culture of testing, iteration, and evidence-based decision-making.
• Continuously optimise workflows and delivery processes for greater velocity and impact, particularly through the adoption of AI.

Growth Product Manager – Website, SEO, Conversion

Global SEO Lead

Senior SEO Manager

Senior Technical SEO Specialist

Growth Product Owner – Website, SEO, Conversion

SEO Lead – English Markets