Employment Hero

Marketing Manager

Employment Hero

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇳🇿 New Zealand

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Job Level

Mid-LevelSenior

About the role

  • Develop and execute the local-first marketing strategy for New Zealand, driving measurable growth in brand awareness, consideration and demand generation, ultimately contributing to the growth objectives of the market
  • Lead integrated campaigns across digital channels, offline channels, events, webinars, content and more, working closely to successfully brief ANZ regional channel owners and global in-house creative team through to successful execution
  • Tell the local NZ stories, working closely with the global customer advocacy team to ensure a consistent pipeline of compelling, local social proofs
  • Use data and market insights to plan and prioritise initiatives, ensuring the NZ marketing strategy aligns with global goals while reflecting local business culture and need
  • Work closely with the NZ Sales team to ensure alignment and drive go-to-market effectiveness, including tracking campaign performance, lead progression, conversion rates through the funnel and ROI using Salesforce and marketing analytics tool
  • Work closely with the NZ Partnership Sales team and the ANZ Partner Marketing team to integrate our EH Partners as a strategic channel to market
  • Report on campaign effectiveness, including highlighting impact on commercial outcomes
  • Continue to challenge the status quo with a “test-and-learn” mentality, define innovative pilot go-to-market tests to find new mechanisms for growth in New Zealand

Requirements

  • 5+ years of B2B marketing experience, ideally within a high-growth B2B SaaS or technology company
  • Proven track recording of leading and owning 360-integrated marketing campaigns to build brand and drive demand in the NZ Market
  • A fiercely commercial mindset - you have a history of owning a pipeline number, reporting from a CRM (like Salesforce), and being jointly accountable for revenue goals with a sales team.
  • Deep understanding of the New Zealand market, including its business community, key players, and how to localise marketing messages while maintaining global and regional brand alignment
  • Ability to generate and synthesise actionable customer and market insights, using data analysis, customer feedback and research to inform content strategies, improve targeting, and drive business decisions.
  • Have hands-on expertise with a modern marketing tech stack for marketing analytics and automation (e.g.,Salesforce, Marketo, Google Analytics, SEM Rush)
  • The ideal candidate will also be customer-obsessed, detail-oriented and has a strong drive for excellence
  • Excellent written and verbal communication skills
  • Motivated self-starter and ability to work in a fast-paced remote-first environment, with proven ability to prioritise, multi-task and manage multiple deadlines
Benefits
  • You will work remotely, with the flexibility to own your time and impact
  • You will access cutting-edge tools to amplify your work, knowledge and outputs
  • You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
  • You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies
  • You’ll also have access to a wide range of benefits that includes - a very generous parental leave policy, subsidised egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingintegrated marketing campaignsdata analysiscustomer feedback synthesiscontent strategy developmentlead progression trackingconversion rate optimizationROI reportingpipeline managementmarketing automation
Soft skills
commercial mindsetcustomer obsessiondetail-orienteddrive for excellenceexcellent communicationmotivated self-starterability to prioritizemulti-taskingdeadline managementtest-and-learn mentality