Senior Marketing Systems Engineer

Employer Direct Healthcare

Senior Marketing Systems Engineer owning Lantern’s growth marketing stack for its specialty-care platform. Building AI automation, lead workflows, and measurable integrations across Salesforce and marketing tools.

Posted 8/19/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $165,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing B2B growth marketing tech stacks, with a strong focus on lead management, automation, and data quality. Proficient in translating business needs into technical solutions while effectively communicating with both technical and non-technical stakeholders.

Highest-signal resume keywords

B2B Growth Marketing Tech Stack ManagementAI-Powered Automation DevelopmentSalesforce Flows and ApexLead Management Workflow DesignROI Assessment and Tool Evaluation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead ManagementAI AutomationSalesforce FlowsApexSQLHubSpotOutreachZoomInfoClayData Quality Management

Soft Skills

Autonomous OperationClear CommunicationCollaboration

Tools & Technologies

HubSpotOutreachZoomInfoClaySalesforceNooksLucid

Industry Keywords

Growth MarketingLead TrackingConversion AnalyticsGTM WorkflowsSales Engagement

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Serve as the embedded technical owner for the Growth Marketing tech stack
Partner with Growth Marketing leadership to translate business needs into solutions
Lead requirements gathering, solution design, build, testing, and deployment
Own, operate, and continuously improve HubSpot, Outreach, Nooks, ZoomInfo, Clay, and Salesforce
Design and implement end-to-end lead management workflows
Build and deploy agentic and AI-powered solutions for top-of-funnel workflows
Pilot new tools, assess trade-offs and ROI, and present build-vs.-buy recommendations
Maintain and communicate a prioritized systems roadmap
Create system and workflow designs in Lucid or comparable diagramming tools
Collaborate with Salesforce Admin and Salesforce Architect teams on CRM implementations
Use Salesforce Flows, Apex, and SQL where needed to accelerate delivery
Plan, test, measure, and document solution baselines and outcomes

Requirements

What you’ll need

A minimum of 5 years owning or deeply administering a B2B growth marketing tech stack (CRM, sales engagement, data enrichment, & marketing automation tools)
Hands-on production experience with Clay
Demonstrated, shipped AI and agentic automation experience applied to GTM or revenue operations workflows
Demonstrated ability to operate autonomously across the full project lifecycle
First-hand lead management experience supporting lead intake, campaigns, outbound sales engagement, and tracking leads through to conversion
Proven ability to instrument lead tracking end-to-end and surface actionable conversion analytics
Understanding of building and sustaining lead data quality across integrated systems
Ability to translate business requirements into measurable technical outcomes
Ability to communicate system designs clearly to non-technical marketing leadership
Proven ability to pilot new tools, develop structured trade-off analyses and ROI assessments, and present build-vs.-buy recommendations
Experience maintaining a prioritized, visible systems roadmap
Salesforce experience building moderately complex Flows in production and familiarity with Apex and/or SQL is strongly preferred
Hands-on experience with HubSpot, Outreach, and ZoomInfo is nice to have
Experience with Nooks or comparable AI-powered sales engagement platforms is nice to have

Benefits

Comp & perks

Medical Insurance
Dental Insurance
Vision Insurance
Short & Long Term Disability
Life Insurance
401k with company match
Paid Time Off
Paid Parental Leave
Annual bonus