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Marketing Design Systems Specialist
Employer Direct HealthcareMarketing Design Systems Specialist at Lantern building modular marketing design systems. Focused on scaling production and empowering the organization with consistent brand tools.
About the role
Key responsibilities & impact- Build and operationalize scalable, modular marketing design systems that reduce one-off creative work, increase production velocity, and empower our organization with tools and templates that drive enterprise brand consistency across all customer-facing channels.
- Create and maintain modular direct mail systems that support scalable production.
- Develop a PowerPoint master system that supports enterprise growth.
- In partnership with demand generation and events teams, build reusable conversion-optimized components.
- Work closely with internal teams to modularize ESP-native block systems.
- Maintain centralized Figma libraries and token governance.
Requirements
What you’ll need- Familiarity with creative automation platforms (e.g., Bynder, Canva Enterprise, Aprimo, Figma variables & Dev Mode, templating engines, variable data merge tools)
- Advanced Figma systems architecture (tokens, variants, auto layout, scalable libraries, file governance)
- Strong grasp of CTA hierarchy and conversion psychology
- Advanced Adobe InDesign for print systems
- Fluency in direct mail production standards (bleeds, folds, USPS requirements, variable data)
- Deep understanding of ESP-native design constraints and modular block systems
- Working knowledge of HTML/CSS structure
- Advanced PowerPoint slide engineering
Benefits
Comp & perks- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- 401k with company match
- Paid Time Off
- Paid Parental Leave
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
FigmaAdobe InDesignHTMLCSSPowerPointcreative automation platformstemplating enginesvariable data merge toolsdirect mail production standardsconversion-optimized components
Soft Skills
collaborationorganizational skillscreativityattention to detailproblem-solving