Employer Direct Healthcare

Senior Marketing Manager, Client Activation

Employer Direct Healthcare

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • Texas • United States

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Job Level

Senior

About the role

  • Partner with Client Success and internal stakeholders to identify clients with low engagement or utilization and develop tailored activation strategies to improve performance.
  • Manage a small BoB while dynamically supporting additional clients based on business needs, prioritizing those requiring engagement lift.
  • Work closely with Client Success, Data, Design, and Content teams to develop and execute effective communication strategies aligned to client goals and member needs.
  • Continuously analyze performance metrics and identify opportunities to improve awareness, engagement, and program utilization.
  • Lead client activation efforts by securing approvals for best-practice marketing programs and test initiatives.
  • Act as a trusted advisor in client conversations, providing strategic recommendations to improve marketing performance.
  • Translate data into clear insights and actionable recommendations, communicating results to both internal and client stakeholders.
  • Lead focused efforts for underperforming clients, including rapid testing, iteration, and optimization of messaging and channels.
  • Support internal teams with tools, frameworks, and best practices to scale effective member engagement strategies.

Requirements

  • Bachelor’s degree or higher required
  • 7–10 years of experience in marketing, communications, or related field
  • 5+ years of experience in healthcare marketing preferred
  • Experience in B2B2C marketing models
  • Experience supporting client accounts and working in client-facing roles
  • Strong presentation skills with comfort presenting to clients and senior stakeholders
  • Experience developing and executing multi-channel marketing campaigns
  • Strong experience using data to inform strategy and measure impact
  • Experience working cross-functionally in fast-paced environments
  • Strong project management and prioritization skills
  • Excellent communication and stakeholder management abilities
  • Experience in startup or high-growth environments preferred
  • Proficiency in Microsoft Office; familiarity with marketing and CRM tools (e.g., Salesforce) preferred
Benefits
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Short & Long Term Disability
  • Life Insurance
  • 401k with company match
  • Paid Time Off
  • Paid Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingcommunicationshealthcare marketingB2B2C marketingmulti-channel marketing campaignsdata analysisproject managementstakeholder management
Soft Skills
presentation skillsclient-facing skillsstrategic recommendationscommunication abilitiesprioritization skills
Certifications
Bachelor’s degree