Demand Generation Manager

Employ Humanity

Demand Generation Manager executing integrated campaigns, webinars, and partner marketing for Employ’s hiring software portfolio. Driving pipeline through cross-functional coordination, sales alignment, and campaign optimization.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $75,020 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in project management and execution of integrated demand generation programs, with a strong focus on cross-functional collaboration and performance tracking. Proficient in planning and running webinars and virtual events, while effectively managing multiple marketing initiatives in a fast-paced environment.

Highest-signal resume keywords

Demand GenerationIntegrated MarketingProject ManagementWebinar PlanningMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationIntegrated MarketingProject ManagementWebinar PlanningCampaign CoordinationFunnel MetricsLead TrackingEvent ManagementContent CreationPerformance Optimization

Soft Skills

Clear CommunicationProactive Relationship BuildingAttention to DetailResourcefulnessCollaboration

Tools & Technologies

SalesforceMarketoCRM PlatformsWebinar PlatformsProject Management Platforms

Industry Keywords

B2B SaaSField MarketingEvent MarketingPartner MarketingHR Technology

About the role

Key responsibilities & impact

Project manage and execute integrated demand generation programs across Employ’s portfolio
Manage cross-functional campaigns from kickoff through launch and post-campaign follow-up
Coordinate deliverables across Product Marketing, Content, Brand, Paid Media, Lifecycle, Web, Marketing Operations, and Sales
Plan and execute Employ-hosted and partner virtual events and webinars
Coordinate event topics, speakers, promotion, platforms, production logistics, registration, attendee communications, run-of-show, and post-event nurture
Execute partner and co-marketing programs, including campaign plans, timelines, approvals, content, events, lead sharing, and follow-up
Build project plans, briefs, calendars, status updates, and launch checklists
Surface risks, dependencies, and decisions to keep programs on track
Partner with Sales and RevOps on target audiences, enablement, campaign communications, and lead follow-up
Track registration, engagement, lead, pipeline, and conversion performance
Synthesize results into recommendations to optimize future programs
Support in-person events, ABM programs, product launches, and other demand generation initiatives

Requirements

What you’ll need

3+ years of experience in demand generation, integrated marketing, field or event marketing, partner marketing, or a related role within B2B SaaS or technology
Experience coordinating integrated campaigns across multiple channels, contributors, deadlines, and dependencies
Hands-on experience planning and running webinars or virtual events from promotion through production and follow-up
Strong project management skills in fast-moving, cross-functional work
Clear, proactive communication and productive relationships across Marketing, Sales, RevOps, and external partners
Working knowledge of funnel metrics and ability to connect campaign activity to lead, pipeline, and revenue outcomes
High attention to detail, strong follow-through, and ability to manage multiple programs simultaneously
Resourceful, collaborative mindset and willingness to execute hands-on
Experience with marketing automation, CRM, webinar, and project management platforms
Familiarity with Salesforce and Marketo is a plus
Experience in HR technology, recruiting technology, or adjacent B2B SaaS is helpful but not required

Benefits

Comp & perks

Remote-first culture with work-from-where-you’re-most-productive flexibility
Flexible work scheduling
Unlimited PTO
Paid time off
Medical coverage
Dental coverage
Vision coverage
Learning and development programs
Training, mentorship, and development resources
Career development opportunities
Performance bonuses
Equity
Regular in-person meetups