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Senior Manager, Web Strategy – Experience
Employ HumanitySenior Manager developing web strategy and experience across Employ's web presence. Leading optimization for ATS solutions like Jobvite, Lever, and JazzHR in a fully remote setting.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in web strategy and growth, with a strong focus on conversion optimization, technical SEO, and user experience. Proven ability to lead cross-functional teams and manage web programs end-to-end while leveraging data-driven insights for continuous improvement.
Highest-signal resume keywords
Web Strategy OwnershipConversion Rate OptimizationTechnical SEOData-Driven Decision MakingTeam Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Web Program ManagementPerformance OptimizationA/B TestingUser Behavior AnalysisContent Strategy
Soft Skills
Self-StarterStrong Instincts for User ExperienceCollaboration
Tools & Technologies
Google AnalyticsSEMRushVercelSanityPrompt Watch
Industry Keywords
B2B SaaSDigital ExperienceOrganic Growth StrategySite Structure OptimizationEmerging SEO Trends
About the role
Key responsibilities & impact- Own the vision and roadmap for all four web domains (Employ, JazzHR, Lever, and Jobvite).
- Drive a rigorous, data-driven approach to improving conversion across the funnel, including landing pages and site flows.
- Own organic growth strategy, including technical SEO and on-page optimization.
- Partner with Product Marketing and Content to ensure site content is clear and compelling.
- Continuously refine site structure, navigation, and user flows to improve discoverability, engagement, and conversion.
- Ensure each brand is distinct while maintaining consistency and scalability.
- Build and scale a culture of testing (A/B, multivariate).
- Define and track key web KPIs and use these insights to drive ongoing decisions.
- Oversee development and technical execution to ensure the site is functioning well and scalable.
Requirements
What you’ll need- 7+ years in web strategy, growth, or digital experience roles within B2B SaaS or tech.
- Proven experience owning a website or web program end-to-end, including strategy design, execution, and performance optimization.
- Strong track record of improving web conversion rates through testing, optimization, and user behavior insights.
- Deep understanding of SEO fundamentals, with awareness of emerging trends like AI-driven search and GEO.
- Strong instincts for content, messaging, and user experience, with the ability to improve clarity and engagement.
- Demonstrated success managing internal teams as well as external agencies, consultants, and vendors.
- Comfortable working with analytics tools and using data to inform decisions and prioritize work.
- Familiarity with web development, platforms like Vercel & Sanity, and reporting tools like Google Analytics, SEMRush, and Prompt Watch.
- Self-starter who identifies opportunities and drives improvements without needing direction.
- Strong bias toward testing, learning, and iterating quickly.
Benefits
Comp & perks- Unlimited PTO: Trust-based time off so you can recharge and bring your best self to work.
- Comprehensive benefits: Medical, dental, and vision coverage to support you and your family’s health and well-being.
- Learning & development programs: Access to training, mentorship, and development resources to grow your skills — from HR operations to total rewards strategy.