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Senior Product Marketing Manager
Employ HumanitySenior Product Marketing Manager at Employ driving the go-to-market strategy for mid-market and enterprise sectors. Collaborating with teams to launch products and accelerate deals while shaping market positioning.
About the role
Key responsibilities & impact- Own the end-to-end launch motion for high priority products — from positioning and messaging through field-ready assets and post-launch measurement.
- Coordinate cross-functional launch execution across product, demand gen, sales, and customer success, keeping every release on time and on message.
- Build product positioning in ways that resonate with mid-market and enterprise buyers.
- Drive competitive displacement campaigns with objection handling, talk tracks, and enablement for the field.
- Partner on win/loss analysis to feed insights back into positioning, product, and the field.
- Equip the field with the right content at the right moment to accelerate deals and retention efforts.
- Be the voice of the mid-market and enterprise customer inside the business, shaping how we position, sell, and retain across the segment.
- Support retention and expansion narratives in partnership with customer success.
Requirements
What you’ll need- 4–7 years of product marketing experience, with a track record owning launches and GTM in B2B SaaS.
- Fluency with mid-market and/or enterprise sales motions — you understand complex, multi-stakeholder buyers and longer sales cycles.
- AI-native operator. You use AI tools to build content, enablement assets, and talk tracks — producing high-quality work at high volume.
- Strong product instincts — you can become a deep product SME quickly and translate technical capability into buyer value.
- An operator’s mindset — you run the process and own the outcome rather than waiting for direction.
- Excellent writing and storytelling, with the judgment to know what needs human craft and what can be accelerated.
- Ability to work core Eastern Time (ET) business hours to effectively collaborate with globally distributed teams.
Benefits
Comp & perks- Unlimited PTO: Trust-based time off so you can recharge and bring your best self to work.
- Comprehensive benefits: Medical, dental, and vision coverage to support you and your family’s health and well-being.
- Learning & development programs: Access to training, mentorship, and development resources to grow your skills — from HR operations to total rewards strategy.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product PositioningCompetitive Displacement CampaignsWin/Loss AnalysisSales EnablementMulti-Stakeholder Buyer Understanding
Soft Skills
JudgmentOperator Mindset