Senior Product Marketing Manager

Employ Humanity

Senior Product Marketing Manager at Employ driving the go-to-market strategy for mid-market and enterprise sectors. Collaborating with teams to launch products and accelerate deals while shaping market positioning.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $107,200 - $134,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on end-to-end launch execution, positioning, and messaging for mid-market and enterprise buyers. Proficient in utilizing AI tools for content creation and enablement, while effectively collaborating across cross-functional teams to drive successful go-to-market strategies.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market Strategy (GTM)B2B SaaS ExpertiseAI Tools ProficiencyExcellent Writing and Storytelling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningCompetitive Displacement CampaignsWin/Loss AnalysisSales EnablementMulti-Stakeholder Buyer Understanding

Soft Skills

JudgmentOperator Mindset

Industry Keywords

Mid-Market SalesEnterprise SalesRetention StrategiesCross-Functional Collaboration

About the role

Key responsibilities & impact

Own the end-to-end launch motion for high priority products — from positioning and messaging through field-ready assets and post-launch measurement.
Coordinate cross-functional launch execution across product, demand gen, sales, and customer success, keeping every release on time and on message.
Build product positioning in ways that resonate with mid-market and enterprise buyers.
Drive competitive displacement campaigns with objection handling, talk tracks, and enablement for the field.
Partner on win/loss analysis to feed insights back into positioning, product, and the field.
Equip the field with the right content at the right moment to accelerate deals and retention efforts.
Be the voice of the mid-market and enterprise customer inside the business, shaping how we position, sell, and retain across the segment.
Support retention and expansion narratives in partnership with customer success.

Requirements

What you’ll need

4–7 years of product marketing experience, with a track record owning launches and GTM in B2B SaaS.
Fluency with mid-market and/or enterprise sales motions — you understand complex, multi-stakeholder buyers and longer sales cycles.
AI-native operator. You use AI tools to build content, enablement assets, and talk tracks — producing high-quality work at high volume.
Strong product instincts — you can become a deep product SME quickly and translate technical capability into buyer value.
An operator’s mindset — you run the process and own the outcome rather than waiting for direction.
Excellent writing and storytelling, with the judgment to know what needs human craft and what can be accelerated.
Ability to work core Eastern Time (ET) business hours to effectively collaborate with globally distributed teams.

Benefits

Comp & perks

Unlimited PTO: Trust-based time off so you can recharge and bring your best self to work.
Comprehensive benefits: Medical, dental, and vision coverage to support you and your family’s health and well-being.
Learning & development programs: Access to training, mentorship, and development resources to grow your skills — from HR operations to total rewards strategy.