VP, Product & Customer Marketing
Employ Humanity
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Define and evolve differentiated product positioning and messaging across segments and use cases.
- Lead go-to-market strategy and execution for new products, features, and solutions in close partnership with Product, Sales, and Growth Marketing.
- Scale customer marketing and advocacy programs, including case studies, reference programs, user communities, and NPS-driven initiatives.
- Oversee high-impact sales and customer enablement assets such as pitch decks, playbooks, product videos, and customer stories.
- Partner with Growth and Customer Success to design lifecycle programs that drive adoption, expansion, and customer lifetime value.
- Establish metrics and dashboards to measure product adoption, retention, expansion, and campaign ROI, using insights to continuously refine strategy.
Requirements
- A customer-first mindset grounded in deep empathy, curiosity, and a commitment to delivering real, measurable value.
- 10+ years of experience in Product Marketing, Customer Marketing, or GTM roles, including 5+ years leading and developing teams.
- Proven success driving product adoption, retention, and advocacy across B2B segments from SMB through Enterprise.
- Exceptional storytelling and communication skills, with the ability to simplify complex products into clear, compelling narratives.
- Strong analytical orientation with experience using tools like Salesforce, Gainsight, and BI platforms to inform decisions and optimize performance.
- A collaborative, execution-oriented leadership style that thrives in high-velocity environments and drives alignment across teams.
Benefits
- Make an impact: Your work will directly shape how thousands of employees experience total rewards at Employ — ensuring programs that attract, engage, and retain top talent across the globe.
- Meaningful, mission-driven work: Join a team where operational excellence in HR directly supports Employ’s mission to improve hiring outcomes for both people and businesses.
- Remote-first culture: Work from where you’re most productive while staying connected to a collaborative, high-energy team through virtual-first rituals and regular in-person meetups.
- Unlimited PTO: Trust-based time off so you can recharge and bring your best self to work.
- Comprehensive benefits: Medical, dental, and vision coverage to support you and your family’s health and well-being.
- Learning & development programs: Access to training, mentorship, and development resources to grow your skills — from HR operations to total rewards strategy.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingcustomer marketinggo-to-market strategyproduct adoptioncustomer retentioncustomer advocacystorytellinganalytical orientationmetrics establishmentcampaign ROI
Soft skills
customer-first mindsetempathycuriositycommunication skillscollaborative leadershipexecution-orientedalignment across teams