Emplifi

Artificial Intelligence

• Partner with the VP of Campaigns and Senior Director of Marketing Strategy to define and execute the AI enablement roadmap across all five pillars: email marketing, digital and web, campaign marketing, QBR reporting, and ICP ownership.
• Design, document, and maintain the workflows, training, and best practices that help the marketing team adopt AI in their day to day.
• Own email marketing AI including copy generation, subject line optimization, dynamic personalization, and send-time intelligence. Ensure all output meets Emplifi brand and tone standards.
• Own SEO strategy, web performance, and digital experience. Drive organic search rankings, site visitor growth, and conversion optimization, applying AI tools to accelerate content production, keyword analysis, personalization, and on-page optimization.
• Own campaign marketing AI across the full lifecycle: lead scoring, multi-touch nurture, account-based targeting, and campaign orchestration. Ensure campaigns are tracked, measurable, and easy for the team to manage.
• Own ICP definition and continuous refinement using intent data, firmographic signals, and AI enrichment tools. Keep ICP current and aligned with marketing and sales, feeding intelligence into email, web, and campaign systems.
• Provide digital delivery services to the broader marketing team across webinars, ebooks, whitepapers, webpages, email, paid ads, and social ads. Manage paid media programs and report on their contribution to pipeline.
• Maintain and grow the lead database through ongoing nurture and net new acquisition.
• Partner with BDR management to ensure marketing-sourced leads convert at healthy rates.
• Design and maintain automated QBR reporting frameworks and dashboards covering campaign performance, website analytics, email analytics, ABM platform, paid media, and social audience growth. Translate complex data into board-ready insights and automate reporting to reduce manual effort.
• Evaluate, onboard, and manage AI and marketing technology vendors. Work with an internal AI team to support technical integrations and enforce governance standards for AI-generated content including brand compliance, data privacy, and accuracy review.

Director, AI Marketing Enablement