Empatico

Communications

• Own the daily pitch operation - proactively identifying story angles, drafting sharp pitches, and relentlessly following up to secure coverage across national media outlets and key regional markets (most notably, Texas).
• Monitor the news and culture cycle in real time to spot reactive opportunities where Builders’ voice, insights, or programs can be inserted credibly and quickly.
• Draft compelling press releases, media advisories, op-ed drafts, and story memos that make it easy for journalists to say yes.
• Develop and maintain a robust media list across national political, civic, and cultural beats.
• Treat creators as a core earned media channel - identifying, vetting, and building relationships with podcasters, newsletter writers, YouTube channels, and social creators whose audiences align with Builders’ mission and reach demographics traditional press doesn’t. Managing execution in collaboration with the Social team.
• Build and maintain genuine, trust-based relationships with journalists, producers, editors, and bookers across print, digital, broadcast, and podcast platforms.
• Serve as a consistent, reliable point of contact for media - responding quickly, providing useful background, and positioning Builders as a go-to source for cross-partisan civic stories.
• Identify and cultivate relationships with emerging media voices and non-traditional platforms where Builders’ message can reach new audiences.
• Support the placement and preparation of Builders spokespeople and Movement Partners for media appearances, interviews, and contributed content opportunities.
• Leverage AI tools actively across your workflow - pitch drafting, media research, coverage analysis, and contact list building - staying ahead of emerging PR tech.
• Own the team’s media monitoring and outreach stack (Muck Rack, SmartSuite, TVEyes) - maintaining lists, tracking coverage, and generating regular performance reports to sharpen strategy.
• Use social listening and trend-monitoring tools to identify story opportunities early and keep Builders positioned to move quickly when moments arise.
• Bring a continuous improvement mindset to the comms tech toolkit - evaluating new tools, testing what works, and making recommendations to the Editorial Director.
• Contribute to messaging and communications frameworks - both providing input on strategy, and running the execution.
• Partner with the Editorial Director to align earned media efforts with the broader editorial calendar, newsletter content, and organizational priorities.
• Collaborate with programs, partnerships, and community teams to surface stories, data, and voices worth pitching.
• Support crisis and rapid-response communications as needed, helping to draft reactive statements and coordinate media inquiries under pressure.

Manager, Communications

Strategy

• Own Builders’ social media strategy across all platforms - setting the vision, standards, and playbooks that guide how the team shows up, engages, and grows across every channel. Develop platform-specific strategies that reflect how audiences actually behave on each channel.
• Lead and develop the social media team, fostering a culture of creativity, experimentation, and accountability to both quality and performance.
• Prioritize community quality over vanity metrics, developing strategies that build a highly engaged, loyal audience rather than chasing follower counts, and setting the organizational standard for what meaningful engagement looks like.
• Develop and execute a creator strategy that spans ideological diversity - finding credible voices on both the left and right who can authentically carry cross-partisan, solutions-oriented stories.
• Lead YouTube strategy as a significant growth opportunity - developing a channel vision, content framework, and growth plan that builds Builders’ presence into a meaningful destination for civic storytelling and community engagement.
• Stay ahead of platform algorithm changes, emerging formats, and cultural trends - translating shifts in the landscape into concrete recommendations the team can act on quickly.
• Lead paid media strategy across social, search, and programmatic channels - owning the approach to audience targeting, creative testing, and spend allocation.
• Partner with the CMO on budget planning and media mix decisions, bringing data-driven recommendations on where investment will drive the greatest growth.
• Develop and manage a rigorous creative testing framework - ensuring every campaign generates learnings that compound over time.
• Oversee paid media execution in partnership with external agencies or in-house teams, holding partners accountable to performance standards and strategic alignment.
• Continuously optimize campaigns based on performance data, adjusting targeting, creative, and spend in real time - ensuring campaign learnings compound over time.
• Serve as the organization’s strategic lead on campaign insights - owning the frameworks, dashboards, and reporting cadences that give the CMO and senior leadership a clear, integrated view of how strategy is being realized through execution across all channels, not just digital.
• Define and track social & media KPIs across awareness, engagement, conversion, and audience growth - connecting the dots between what was planned, what was executed, and what actually moved the needle.
• Translate performance data into clear, actionable recommendations that inform future strategy - identifying what’s working, what isn’t, and where the organization should double down or course correct.
• Own social listening as a strategic function by using qualitative signals, audience sentiment, and conversation trends to inform content strategy, identify emerging opportunities, and understand how Builders’ message is landing in the real world.
• Champion smart, strategic use of AI and emerging technology tools across digital workflows - from content optimization and audience targeting to reporting automation and trend detection.
• Evaluate and recommend tools that increase the team’s speed, precision, and impact - with a focus on tools that enhance strategy rather than replace it.
• Stay informed on the evolving AI and martech landscape, bringing forward-looking recommendations to the CMO on where technology can give Builders a meaningful edge.
• Serve as the digital strategy thought partner to the CMO, Creative Director, and Editorial Director - bringing data and platform expertise into every major content, campaign, and communications decision.
• Partner with the Editorial Director, Creative Director, GTM lead, Civic Impact team, and Daniel Lubetzy’s social team to ensure social strategy and content are tightly integrated - the right message reaching the right audience in the right format on the right channel.
• Manage external vendors, analytics partners, and paid media agencies - setting clear expectations, holding partners accountable, and ensuring strategic alignment.

Manager, Communications

Director, Digital Strategy