Responsible for the marketing initiatives, results, and client communication
Coordinate and work with a small team of professionals to deliver services and create results for clients
Meet with clients regularly to progressively improve and manage all aspects of their Internet marketing
Manage lead generation, website design, paid search engine marketing, paid social media advertising, content development, and email marketing
Create and maintain agendas and follow-up reports for client meetings
Provide project management of marketing initiatives for the client
Create and maintain timelines and schedules of projects
Manage client communications over the phone and email
Develop comprehensive online marketing strategies for clients
Review, write and optimize website content for search engine visibility and user experience
Coordinate and develop regular e-newsletter creation and distribution for clients
Implement a variety of forms of social media to promote brand recognition and drive traffic
Track and monitor site traffic and optimize campaigns based on best-performing strategies
Manage an internal team of specialists: content writers, designers/developers, and advertising specialists
Requirements
Account Manager: 3-5+ years experience
Senior Account Manager: 5-10+ years experience
Ideal candidates will have at least 3+ years of experience at a digital marketing agency managing multiple accounts
Demonstrate an understanding of how to generate leads and sales across multiple advertising platforms
Critical thinking skills
Analytical problem-solving skills
Expert client facing communication skills; must be accustomed to meeting with and leading marketing strategy sessions with clients through conference call software (Google Meets, Zoom, etc.)
Excellent communication skills, both written and verbal
Strong interpersonal and project management skills
Comfortable with Google Work Space tools (Gmail, Google Docs, Google Spreadsheets, etc.)
Understanding of website development techniques, content management systems, and creative design