Marketing Manager, KI Expertise
Crafthunt
EMEA Regional Marketing Manager
emnify
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
CloudCyber Security
About the role
- Develop and own the regional marketing plan aligned with global strategy, EMEA sales objectives, and ARR growth targets
- Execute integrated campaigns tailored to EMEA, leveraging ABX, digital marketing, events, and partner programs
- Ensure effective localization of global messaging and content for cultural and regulatory nuances
- Drive measurable pipeline contribution through targeted demand generation, field marketing, and ABX initiatives
- Manage regional campaigns across multiple channels (digital, webinars, events, content syndication, paid media)
- Partner with Sales Development, Account Executives and Customer Success to optimize lead flow, conversion, and ROI
- Plan and deliver regional events (such as trade shows, industry conferences, executive roundtables, partner events)
- Support & drive customer advocacy programs, including EMEA case studies and speaking engagements
- Own reporting for EMEA marketing performance (pipeline, MQLs, SQLs, spend efficiency)
- Use data-driven insights to refine campaigns, optimize spend, and increase pipeline velocity
- Track regional market trends, competitor positioning, and customer needs to adapt go-to-market strategy
Requirements
- 5–8+ years of experience in B2B marketing, ideally in SaaS, telecom, cybersecurity, or cloud
- Proven track record of driving pipeline growth and executing integrated marketing programs across EMEA
- Strong knowledge of ABM/ABX and field marketing best practices
- Experience running events, webinars, and executive programs at scale
- Basic familiarity with regional compliance and data privacy regulations
- Excellent project management, communication, and stakeholder alignment skills
- Demonstrated experience with or strong enthusiasm for incorporating AI and automation into marketing (e.g., using tools like Jasper, ChatGPT, Drift, Mutiny, 6sense, or Salesforce Einstein).
- Comfortable experimenting with emerging technologies to drive smarter decision-making and content personalization
- Hands-on experience with marketing automation (such as HubSpot, Marketo) and CRM (e.g., Salesforce)
- Fluent in English; additional EMEA languages (e.g., German, French, Spanish) a plus.
Benefits
- N/A 📊 Resume Score Upload your resume to see if it passes auto-rejection tools used by recruiters Check Resume Score
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingpipeline growthintegrated marketing programsABMABXfield marketingevent managementdata privacy regulationsmarketing automationCRM
Soft skills
project managementcommunicationstakeholder alignmentdata-driven insightscustomer advocacycontent personalizationlead flow optimizationconversion optimizationROI analysisemerging technology experimentation
