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Marketing

• Develop and own the regional marketing plan aligned with global strategy, EMEA sales objectives, and ARR growth targets
• Execute integrated campaigns tailored to EMEA, leveraging ABX, digital marketing, events, and partner programs
• Ensure effective localization of global messaging and content for cultural and regulatory nuances
• Drive measurable pipeline contribution through targeted demand generation, field marketing, and ABX initiatives
• Manage regional campaigns across multiple channels (digital, webinars, events, content syndication, paid media)
• Partner with Sales Development, Account Executives and Customer Success to optimize lead flow, conversion, and ROI
• Plan and deliver regional events (such as trade shows, industry conferences, executive roundtables, partner events)
• Support & drive customer advocacy programs, including EMEA case studies and speaking engagements
• Own reporting for EMEA marketing performance (pipeline, MQLs, SQLs, spend efficiency)
• Use data-driven insights to refine campaigns, optimize spend, and increase pipeline velocity
• Track regional market trends, competitor positioning, and customer needs to adapt go-to-market strategy

EMEA Regional Marketing Manager

Recruitment

• Lead end-to-end hiring for Sales, Marketing, Customer Success, and other GTM functions, advising hiring managers and their teams at every stage of the process.
• Design talent attraction and sourcing strategies informed by GTM talent market insights (talent market mapping).
• Act as a Talent Advisor delivering value beyond filling roles; partner with hiring managers and treat the company as the customer, focusing on speed, quality, and inclusion.
• Drive consistent, systematic skills-based assessments to predict future job performance and increase talent density.
• Leverage talent data to improve decision-making, hiring efficiency, and continuous process improvement.

EMEA Regional Marketing Manager

Senior Talent Acquisition Partner – GTM