Influencer & Affiliate Marketing Manager

Emma – The Sleep Company

Influencer & Affiliate Marketing Manager driving results through influencer partnerships at Emma, the world's largest D2C sleep brand. Focused on scalable strategies for market growth in Japan.

Posted 4/24/2026full-timeTokyo • 🇯🇵 JapanMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and drive the Influencer Marketing and Affiliate channels as key revenue growth levers in Japan.
Develop and execute a data-driven influencer and affiliate strategy aligned with overall marketing and commercial objectives.
Identify, recruit, and manage high-performing influencers, creators, and affiliate partners (with a focus on ROI and scalability).
Optimize campaign performance through continuous testing (creatives, offers, formats) and data analysis to maximize ROAS.
Build long-term partnerships with top creators and affiliate networks (e.g., A8, Rakuten), ensuring consistent performance delivery.
Collaborate closely with BD, Performance Marketing, and Brand teams to align on pricing, promotions, and messaging.
Monitor and analyze channel performance (Traffic, CVR, AOV, ROAS), and provide actionable insights to improve efficiency.
Manage budgets effectively, ensuring disciplined spending and strong profitability.
Stay on top of market trends, platform changes, and competitor activities to identify new growth opportunities

Requirements

What you’ll need

インフルエンサーマーケティング、アフィリエイトマーケティング、またはパフォーマンスマーケティングにおける4〜7年の経験、収益成長を推進した確かな実績。
日本語（N1レベル）に堪能で、ビジネスレベルの英語力を有すること。
結果を重視し、野心的な目標達成と効率的な実行に焦点を当てた強いオーナーシップマインドセット。
ROI責任を明確に持ち、インフルエンサーおよび／またはアフィリエイトチャネルを管理・拡大した実績。
優れた問題解決能力と、データに基づく意思決定力。
日本のデジタルエコシステム（Instagram、YouTube、X、アフィリエイトプラットフォームなど）に関する深い理解。
部門横断的に協働できる優れたステークホルダーマネジメントスキル。
変化する優先事項の中で、スピード感のある高成長環境に対応できる柔軟性。
アフィリエイトネットワークやインフルエンサーエージェンシーとの業務経験があれば尚可。
4–7 years of experience in influencer marketing, affiliate marketing, or performance marketing, with a strong track record of driving revenue growth.
Fluent in Japanese (N1 level) and business-level English.
Strong ownership mindset with a focus on **driving results, ambitious target achievement, and efficient execution**.
Proven ability to manage and scale influencer and/or affiliate channels with clear ROI accountability.
Strong problem-solving skills and data-driven decision-making capabilities.
Deep understanding of the Japan digital ecosystem (Instagram, YouTube, X, affiliate platforms, etc.).
Excellent stakeholder management skills, with the ability to collaborate cross-functionally.
Comfortable working in a fast-paced, high-growth environment with evolving priorities.
Experience working with affiliate networks and influencer agencies is a strong plus.

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingaffiliate marketingperformance marketingdata analysiscampaign optimizationROI managementbudget managementstakeholder managementproblem-solvingdata-driven decision-making

Soft Skills

ownership mindsetresults-orientedambitious target achievementefficient executionflexibilitycollaborationcommunication