Emma – The Sleep Company

Influencer Marketing Lead

Emma – The Sleep Company

full-time

Posted on:

Location Type: Hybrid

Location: Frankfurt • Germany

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Job Level

Senior

About the role

  • Define and own the Influencer Marketing strategy for the DACH region, aligned with global objectives.
  • Translate global frameworks into strong local execution that fits the DACH market.
  • Identify new creator formats, platforms, and partnerships relevant to DACH.
  • Lead, coach, and develop a high-performing Influencer Marketing team.
  • Set clear goals, roles, and processes to ensure focus and accountability.
  • Foster a culture of ownership, data-driven thinking, and creative excellence.
  • Act as the main point of contact for Influencer Marketing topics in DACH.
  • Oversee end-to-end influencer campaigns from planning to execution and reporting.
  • Build and maintain long-term relationships with top key creators, talents, and partners.
  • Ensure high creative standards while balancing performance requirements.
  • Own budgets, forecasts, and ROI for Influencer Marketing in DACH.
  • Monitor performance using KPIs such as ROI, CPA, reach, engagement, and brand lift.
  • Work closely with analytics and performance teams on attribution and measurement.
  • Continuously optimize campaigns based on insights and learnings.
  • Partner with DACH Ecomm team.
  • Collaborate with Brand, Creative, Legal, and Finance teams.

Requirements

  • Fluent in German and English.
  • 5+ years of experience in Influencer Marketing, ideally in DACH markets.
  • Proven experience leading a team.
  • Strong understanding of both brand and performance-driven influencer marketing.
  • Deep knowledge of the DACH creator landscape and platforms (Instagram, TikTok, YouTube, Twitch, Podcast).
  • Excellent analytical mindset with experience managing budgets and performance KPIs.
  • Strong stakeholder management and communication skills.
Benefits
  • Personal and company growth to accelerate your career and achieve your goals.
  • Work on exciting, challenging projects independently or with a dedicated international team.
  • Responsibility and decision-making from day one to drive impact and shape our company culture.
  • Learn from experts and connect with teammates at engaging company events.
  • Confidential mental wellbeing support with personalized sessions and self-guided programs.
  • Access to live group sessions and coaching that build resilience and foster a positive team environment.
  • A pet-friendly office to make your workday more enjoyable.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Influencer MarketingCampaign ManagementBudget ManagementPerformance AnalysisKPI MonitoringData-Driven Decision MakingCreative StrategyTeam LeadershipMarket AnalysisAttribution Measurement
Soft Skills
Stakeholder ManagementCommunicationCoachingGoal SettingAccountabilityRelationship BuildingAnalytical MindsetCreative ExcellenceOwnershipCollaboration