Emma – The Sleep Company

Senior Marketing Manager

Emma – The Sleep Company

full-time

Posted on:

Location Type: Hybrid

Location: Frankfurt • 🇩🇪 Germany

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Job Level

Senior

About the role

  • Plan, launch, and optimize paid marketing campaigns across channels including **Google Ads, Meta, YouTube and TV (linear & streaming/CTV)**.
  • Develop and implement performance marketing strategies aligned with business objectives (ROAS, CR, etc.).
  • Analyze campaign performance using platforms like GA4, attribution tools, and in-house dashboards to inform strategic decisions.
  • Collaborate with global performance and media teams to develop compelling ad creatives, messaging and budget allocation.
  • Conduct A/B testing on ad creatives, audiences, and landing pages to drive continuous improvement.
  • Stay updated with platform changes, algorithm updates, and emerging trends in performance marketing.

Requirements

  • **3–5 years of experience** in performance marketing, with hands-on ownership of budgets across paid search, social, and TV (linear or streaming/CTV).
  • Strong analytical skills and proficiency in marketing analytics platforms (e.g., GA4, Looker or similar).
  • You have the internal drive to make a difference and give everything to make it happen.
  • You are number-driven and have a very good analytical understanding.
  • You have an independent, self-reliant, and structured way of working.
  • You love to tackle things yourself, roll up your sleeves, and take things on the road independently.
  • You are communicative, self-confident, and have no problem approaching others openly.
  • You constantly strive for personal development.
  • Ideally, you bring previous working experience within the DACH market.
  • You are fluent in **English**.
Benefits
  • Discounts on our top-notch products.
  • The opportunity to collaborate with multinational teams.
  • Exciting events that aren't just team-building exercises but opportunities to create epic memories.
  • All the tools you need to grow and take ownership from the beginning.
  • Pet-friendly environment, where you can bring your furry desk buddy.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingA/B testingcampaign performance analysisbudget managementmarketing analyticsROASCR
Soft skills
analytical skillsindependent workingself-reliancecommunicationpersonal development