Product Marketing Engineer

Emerson

Product Marketing Engineer at NI, creating content to evangelize technical benefits of hardware and software products. Collaborating with multiple teams to develop key messaging and support go-to-market campaigns.

Posted 6/25/2026full-timeAustin • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Create videos, white papers, presentations, product demonstrations, and other web collateral to position and generate demand for NI’s products and technology
Collaborate with product management, technical & partner marketing, and sales to develop product positioning and articulate key messaging
Collaborate with technical and corporate marketing as a product expert to support NI’s go-to-market campaigns and bring new products and features to market
Manage new product releases and coordinate with cross-functional teams for successful rollouts
Develop strong understanding of the target buyer persona(s) including their needs, challenges, and decision drivers
Support pre-sales activities as an NI product expert
Support product centric sales training activities across direct and indirect channels
Gather and analyze customer feedback to improve product messaging and positioning
Monitor product and campaign performance metrics to assess marketing effectiveness
Represent the company at industry events, trade shows, and conferences

Requirements

What you’ll need

Bachelor’s Degree in Electrical, and/or Computer Engineering or equivalent
Basic understanding of data acquisition and instrumentation use-cases, including oscilloscopes, digital multimeters, and waveform generators
A passion for communicating complex technical concepts in a clear, engaging way
Only U.S. Persons (U.S. citizens, lawful permanent residents, or protected individuals as defined by 22 CFR §120) may be considered

Benefits

Comp & perks

We provide a variety of medical insurance plans, with dental and vision coverage
Employee Assistance Program
401(k)
Tuition reimbursement
Employee resource groups
Recognition
Flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data acquisitioninstrumentationoscilloscopesdigital multimeterswaveform generatorsproduct positioningcustomer feedback analysismarketing effectiveness metricspre-sales supportsales training

Soft Skills

communicationcollaborationunderstanding buyer personasarticulating key messagingengaging presentation skillscross-functional teamworkanalytical thinkingproblem-solvingadaptabilitypassion for technology

Certifications

Bachelor’s Degree in Electrical EngineeringBachelor’s Degree in Computer Engineering