Principal Technical Marketing Manager

Emerson

Principal Technical Marketing Manager leading multi-channel marketing programs at Emerson T&M. Collaborating with teams to drive pipeline growth and revenue within industry verticals.

Posted 6/11/2026full-timeAustin • Texas • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own and drive execution of industry-specific marketing initiatives across digital (email, paid media, web), events (trade shows, webinars, account-based), content (blogs, videos, thought leadership), and social channels
Create and execute multi-channel plans to deliver industry messaging to the right audiences
Leverage global marketing-led activities to target industry audiences with amplification tactics
Own the industry marketing calendar and manage cross-functional dependencies
Measure and optimize initiative performance against key metrics including demand responses, leads, generated or influenced pipeline, and marketing contribution to revenue
Provide audience guidance to inform marketing planning in collaboration with global campaign managers
Report on inbound and outbound metrics across the marketing funnel

Requirements

What you’ll need

8+ years of relevant experience in B2B marketing execution, ideally in technology or industrial sectors
Proven ability to plan and orchestrate multi-channel marketing initiatives across digital and physical channels
Strong project management skills with experience managing complex calendars and cross-channel dependencies
Analytical mindset with demonstrated ability to measure and optimize ROI of tactics and initiatives
Excellent communication skills to maintain message consistency across channels and stakeholders
Ability to collaborate cross-functionally with technical and product marketing, and global marketing teams
Self-motivated and collaborative work ethic.
Authorized to work in the United States without sponsorship now and in the future.

Benefits

Comp & perks

We provide a variety of medical insurance plans, with dental and vision coverage
Employee Assistance Program
Profit sharing retirement
Tuition reimbursement
Employee resource groups
Recognition
Flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingmulti-channel marketingdigital marketingemail marketingpaid mediacontent marketingevent marketinganalyticsROI measurementpipeline generation

Soft Skills

project managementcommunicationcollaborationself-motivationanalytical mindset