Segment Marketing Manager

Emerson

Segment Marketing Manager driving product success through strategic collaboration across technology, products, and market needs at Emerson in New Jersey.

Posted 5/30/2026full-timeFlorham Park • New Jersey • 🇺🇸 United StatesJuniorMid-Level💰 $85,000 - $105,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and lead the overarching segment marketing strategy for the DAUT portfolio, ensuring alignment with business objectives and driving market growth across assigned target segments
Oversee the creation and execution of integrated go-to-market plans, coordinating cross-functional teams to ensure successful product launches, accelerated adoption, and sustained revenue generation
Synthesize market intelligence, customer insights, and competitive analysis to inform strategic direction, define new target industries or applications, identify new opportunities, and refine value propositions for assigned segments
Guide the positioning, messaging, and pricing strategies at the segment level, ensuring differentiation and optimal market fit across diverse regions and customer groups
Direct the development of lead generation, sales enablement, and training programs in partnership with sales, marketing communications, and revenue operations teams to maximize pipeline and sales effectiveness
Foster strong collaboration with Product Management, share customer needs to consider in new product development, and ensure future products and solutions are tailored to market requirements
Monitor and evaluate the performance of segment marketing initiatives

Requirements

What you’ll need

Bachelor’s degree in Engineering, Marketing, Business, or a related field
2 years of experience in a marketing, product, or technical environment
Highly self‑motivated individuals demonstrated success in driving cross-functional alignment and execution
Fast, independent learner comfortable with new technologies and markets
Ability to balance strategic thinking with detailed execution
Strong analytical skills, with the ability to synthesize market intelligence, customer insights, and competitive data into actionable strategies
Excellent written and verbal communication skills, with experience influencing stakeholders without direct authority
Ability to learn new markets, technologies, and customer segments quickly
Legal authorization to work in the United States; visa sponsorship is not available for this role

Benefits

Comp & perks

A variety of medical insurance plans, with dental and vision coverage
Employee Assistance Program
401(k)
Tuition reimbursement
Employee resource groups
Recognition
Flexible time off plans, including paid parental leave (maternal and paternal)
Vacation and holiday leave

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

market strategy developmentgo-to-market planningcompetitive analysislead generationsales enablementtraining program developmentdata synthesisproduct positioningpricing strategyrevenue generation

Soft Skills

cross-functional collaborationself-motivationstrategic thinkinganalytical skillscommunication skillsinfluencing stakeholdersindependent learningexecution skillscustomer insight synthesisadaptability

Certifications

Bachelor’s degree in EngineeringBachelor’s degree in MarketingBachelor’s degree in Business