Senior Manager, Product Marketing – Test System Software

Emerson

Senior Manager for Product Marketing leading strategies for product adoption in automated testing. Collaborating cross-functionally to drive market awareness and training initiatives.

Posted 5/23/2026full-timeAustin • Texas • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Leads a cross-functional team to develop a Go-to-Market plan for target application areas
Works alongside integrated marketing counterparts to define and execute plans for market awareness and demand generation
Is the single source of truth to represent the value proposition and differentiation for – synthesizing input from internal and external stakeholders
Mentors junior product marketers to develop skills and understanding of product & application differentiation
Leads development of both product and application level marketing content for automated test and decide customer-facing messaging
Creates content including demos, whitepapers, presentations, videos and more.

Requirements

What you’ll need

10+ years of relevant industry experience (preference for engineering background in a technical marketing role)
Team leadership and management experience – with emphasis on developing new leaders
Software-savvy, with deep understanding of software business models, programming languages, and AI technology
Strong familiarity and belief in NI software (LabVIEW, TestStand, Flexlogger, etc.) and NI hardware platforms (PXI and cDAQ/cRIO)
Exceptional strategic/business acumen – with ability to lead through influence
Strong communication skills, including technical writing and presenting
Only U.S. Persons (U.S. citizens, lawful permanent residents, or protected individuals as defined by 22 CFR §120) may be considered - Legal authorization to work in the US is required - this is not a position for which sponsorship will be provided.

Benefits

Comp & perks

We provide a variety of medical insurance plans, with dental and vision coverage
Employee Assistance Program
401(k)
tuition reimbursement
employee resource groups
recognition
flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

technical marketingprogramming languagesAI technologytechnical writingcontent creationmarket awarenessdemand generationproduct differentiationapplication differentiationleadership development

Soft Skills

team leadershipmanagement experiencestrategic acumenbusiness acumencommunication skillsmentoringinfluencecollaborationstakeholder engagementpresentation skills