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Senior Manager, Product Marketing – Test System Software
EmersonSenior Manager for Product Marketing leading strategies for product adoption in automated testing. Collaborating cross-functionally to drive market awareness and training initiatives.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
technical marketingprogramming languagesAI technologytechnical writingcontent creationmarket awarenessdemand generationproduct differentiationapplication differentiationleadership development
Soft Skills
team leadershipmanagement experiencestrategic acumenbusiness acumencommunication skillsmentoringinfluencecollaborationstakeholder engagementpresentation skills
Tools & Technologies
LabVIEWTestStandFlexloggerPXIcDAQcRIOautomated testing toolscontent management systemsvideo production toolspresentation software
Industry Keywords
Go-to-Market plancross-functional teamvalue propositioncustomer-facing messagingwhitepapersdemosvideosmarket differentiationsoftware business modelsU.S. Persons
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Leads a cross-functional team to develop a Go-to-Market plan for target application areas
- Works alongside integrated marketing counterparts to define and execute plans for market awareness and demand generation
- Is the single source of truth to represent the value proposition and differentiation for – synthesizing input from internal and external stakeholders
- Mentors junior product marketers to develop skills and understanding of product & application differentiation
- Leads development of both product and application level marketing content for automated test and decide customer-facing messaging
- Creates content including demos, whitepapers, presentations, videos and more.
Requirements
What you’ll need- 10+ years of relevant industry experience (preference for engineering background in a technical marketing role)
- Team leadership and management experience – with emphasis on developing new leaders
- Software-savvy, with deep understanding of software business models, programming languages, and AI technology
- Strong familiarity and belief in NI software (LabVIEW, TestStand, Flexlogger, etc.) and NI hardware platforms (PXI and cDAQ/cRIO)
- Exceptional strategic/business acumen – with ability to lead through influence
- Strong communication skills, including technical writing and presenting
- Only U.S. Persons (U.S. citizens, lawful permanent residents, or protected individuals as defined by 22 CFR §120) may be considered - Legal authorization to work in the US is required - this is not a position for which sponsorship will be provided.
Benefits
Comp & perks- We provide a variety of medical insurance plans, with dental and vision coverage
- Employee Assistance Program
- 401(k)
- tuition reimbursement
- employee resource groups
- recognition
- flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.