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About the role
Key responsibilities & impact- Translate product line strategic imperatives and financial targets into a growth bridge that addresses market growth, pricing, and differential gains with Value creation actions.
- Define sales campaigns needed to deliver the growth and financial targets. Map product-specific value creation actions into each industry growth plan, ensuring consistency and alignment with the overall strategic targets.
- Leverage existing campaigns or design bespoke campaigns based on global content modules or when required locally developed content modules.
- Instruct Sales ops to assign outbound channel and schedule campaign. Conduct training sessions required for the sales channel to effectively deliver the value propositions to targeted segment and customer personas.
- Coordinate the activities of the region’s Business Development Managers to ensure proper sales campaign execution.
- Monitor the effectiveness of the campaigns, adjusting value propositions if campaigns results fall short of expectations. Support technical conversations as required.
- Manage product line financial targets by monitoring volume, price, and discount trends, and implementing price programs to deliver margin and growth goals.
- Ensure system and commercial readiness for new product introductions. Prepare and coordinate product launches and following sales campaigns. Manage product obsolescence of phased out products.
- Engage with customers to support technical conversations, understand and tailor product offering to industry needs, target applications and customer personas.
- Conduct ongoing market assessments, evaluating growth dynamics, product tiering, and competitor behavior to adapt positioning and investment strategies.
- Collaborate with global product managers, identifying growth opportunities for the product line in the WA, the required product capabilities and differentiation to win.
Requirements
What you’ll need- Experience leading product marketing, commercial strategy, or growth initiatives in industrial, technology, or solutions‑based environments.
- Proven ability to translate strategy into actionable regional plans and effective sales campaigns.
- Strong collaboration and stakeholder‑management skills, with experience working across sales, marketing, and global product teams.
- Comfort engaging with customers and internal partners in technical and commercial discussions.
- Clear, inclusive communication skills, with the ability to influence across cultures and geographies.
- Experience working in a regional or global matrix organization (preferred).
- Exposure to value‑based selling, pricing strategies, and portfolio lifecycle management (preferred).
- Experience supporting product launches and managing product transitions in complex markets (preferred).
- Ability to lead through influence and navigate cultural diversity across Europe (preferred).
Benefits
Comp & perks- At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow.
- We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams.
- Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive.
- Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingcommercial strategygrowth initiativessales campaignsvalue-based sellingpricing strategiesportfolio lifecycle managementproduct launchesproduct transitionsmarket assessments
Soft Skills
collaborationstakeholder managementcommunicationinfluencecustomer engagementtechnical discussionscultural diversity navigationtrainingadaptabilitystrategic thinking