Channel Marketing & Enablement Specialist

Emerson

Channel Marketing Specialist leading development and execution of marketing programs for key distributor and retail partners. Optimize customer journey across digital and in-store merchandising.

Posted 5/2/2026full-timeElyria • Ohio • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Own the planning and execution of channel programs that deliver value to both Sales and distributor/retail partners
Own the development and execution of partner programs that align in-store merchandising with the partner’s digital properties, ensuring one cohesive customer experience across channels
Build partner-specific activation plans that include in-store components (displays, signage, endcaps, POS, promotions) and digital components (site placements, landing pages, PDP enhancements, email and social support)
Partner closely with eCommerce/digital commerce teams to optimize the online shopping experience, improve product discovery, and strengthen conversion-driving merchandising approaches
Work closely with Sales and Strategic Accounts to identify high-impact partner opportunities, proactively bring ideas forward, and align programs to customer and sales priorities
Manage development of sales enablement materials by defining requirements, coordinating creation through internal/external partners, managing reviews, and ensuring timely delivery (flyers, signage, roadshow materials, partner kits, presentations)
Support distributor roadshows and partner events by building event-level activation plans and coordinating required assets and execution support

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field
2+ years of experience in channel marketing, trade marketing, partner marketing, or sales enablement
Demonstrated experience building and executing programs with distributor or retail partners (in-store and/or digital)
Strong project management skills with ability to lead workflows across multiple stakeholders and timelines
Strong communication skills and comfort partnering directly with Sales teams and external customers/partners

Benefits

Comp & perks

We provide a variety of medical insurance plans, with dental and vision coverage
Employee Assistance Program
401(k)
Tuition reimbursement
Employee resource groups
Recognition
Flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

channel marketingtrade marketingpartner marketingsales enablementprogram executionin-store merchandisingdigital commerceproject managementevent planningcustomer experience

Soft Skills

communicationcollaborationleadershiporganizational skillsproblem-solvingstakeholder managementcreativityadaptabilitystrategic thinkingtime management

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications