
Product Marketing Manager
Emergn
full-time
Posted on:
Location Type: Hybrid
Location: Porto • Portugal
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About the role
- Own the positioning, messaging, and value propositions for Praxis and Emergn's AI capabilities across all tiers and audiences.
- Build and run targeted campaigns that drive awareness, trial, and adoption across individual, business, and enterprise segments.
- Partner closely with Sales to sharpen how they pitch and sell Praxis and AI offerings, keeping enablement materials current.
- Build and grow practitioner communities around Praxis and AI-enabled product management.
- Define KPIs and maintain dashboards that connect marketing activity to business impact, capability by capability.
Requirements
- 5+ years in product marketing, ideally in a B2B SaaS or technology consulting environment.
- A track record of translating complex products into clear, compelling positioning for both technical and business buyers.
- Hands-on experience running campaigns that contribute to pipeline, not just brand awareness.
- Strong sales enablement instincts and experience staying close to the field.
- Comfort using performance data to iterate and improve, not just report.
- You might also have:
- Hands-on experience marketing AI products or platforms to enterprise buyers.
- A background in agile, product management, or digital transformation. Enough to speak the language of the buyers you'll be targeting.
Benefits
- Work within a dynamic international team of experts.
- Excellent opportunity for personal and professional development.
- Flexible work model and the freedom to choose the tools that suit you best - Mac or Windows.
- Ability to work with modern technologies.
- Extensive catalogue of educational programs, the possibility of training and certification at the expense of the company.
- Health and life insurance.
- Meal allowance.
- Internet allowance.
- 23 vacation days yearly.
- Birthday gift.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingcampaign managementsales enablementKPI definitiondashboard maintenanceB2B SaaS marketingAI product marketingagile methodologyproduct managementdigital transformation
Soft Skills
communicationcollaborationstrategic thinkinganalytical skillsadaptabilitycreativityproblem-solvingrelationship buildingcustomer focusleadership