Act as product lead to drive alignment and enhance product value proposition for NARCAN® Nasal Spray/Kloxxado®, future pipeline, and life cycle strategies with a customer centric approach.
Lead the development of national and regional OTC marketing strategies across major retail and online channels (e.g. CVS, Target, Walgreens, Amazon, Walmart).
Oversee in-store promotions, e-commerce optimization, digital advertising, and conversion-focused campaigns.
Execute consumer focused marketing strategies that build demand and support sales through distributors, retailers, and business partners.
Drive the execution of high-impact retail programs in partnership with sales and shopper marketing teams.
Build and manage cross-channel consumer marketing campaigns that blend traditional and digital tactics, including paid media, content marketing, social, email, and PR.
Ensure all messaging is aligned with brand strategy, audience insights, and FDA guidelines for OTC healthcare products.
Manage agency partners to ensure high-quality campaign execution and project delivery.
Collaborate with internal stakeholders including Sales, Regulatory, Commercial Operations, Medical Affairs, and Supply Chain to align marketing plans with business operations.
Set and monitor KPIs such as sales lift, market share, digital engagement, CAC, and ROI.
Use performance insights and customer data to refine strategies and improve marketing effectiveness across Retail efforts and any overlap with other channels.

Requirements

Bachelor’s degree in Marketing, Business, or related field (MBA strongly preferred)
7+ years of progressive experience in consumer and/or business marketing, with significant experience in OTC pharmaceuticals, health & wellness, or CPG
Demonstrated leadership in both retail/e-commerce and/or business marketing environments.
Experience in sales operations management in a retail setting is preferred.
Strong understanding of U.S. regulatory compliance related to healthcare marketing (e.g., FDA guidelines for OTC products)
Proven track record of driving measurable business results through integrated, data-informed marketing
Excellent leadership, project management, and cross-functional collaboration skills
Ability to handle and lead multiple projects simultaneously, while meeting deadlines in a fast-paced environment
Ability to lead through ambiguity, meet deadlines, and react swiftly to change and demonstrate a growth mindset.
Strong collaborator who can communicate effectively with internal and external business partners to gain support and buy-in
Stellar written and oral communication and presentation skills, with the ability to clearly articulate complex ideas to various audiences, including senior leadership.
High emotional intelligence with strong ability to listen and understand the perspectives of others to create a diverse and inclusive working environment.

Benefits

Comprehensive benefits package
Merit increases
Annual bonus
Stock options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

OTC marketing strategiese-commerce optimizationdigital advertisingcontent marketingsocial media marketingemail marketingproject managementKPI monitoringdata-informed marketingsales operations management

Soft Skills

leadershipcross-functional collaborationproject managementcommunicationability to handle multiple projectsadaptabilitygrowth mindsetemotional intelligencelistening skillspresentation skills

Certifications

Bachelor’s degree in MarketingMBA (preferred)