CRM & Email Marketing Manager

embelly

CRM Manager developing email and CRM strategies for a digital health startup, embelly. Focused on automating customer journeys and improving user experience for health products.

Posted 8/2/2026full-timeBerlin • 🇩🇪 GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and email marketing, with a strong focus on campaign planning, execution, and optimization using tools like Klaviyo and HubSpot. Proficient in developing customer journeys, segmentation, and performance analysis while collaborating effectively across teams.

Highest-signal resume keywords

Klaviyo ExpertiseCRM ManagementEmail MarketingFluent German (C1)A/B Testing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

CRM ManagementEmail MarketingCampaign OptimizationSegmentationA/B TestingPerformance AnalysisCustomer Journey DevelopmentAutomationCopywriting SkillsFunnel Thinking

Soft Skills

Analytical ThinkingCreative InstinctSelf-DrivenProactiveCollaboration

Tools & Technologies

KlaviyoHubSpotChatArminWhatsApp MarketingTypeformGorgias

Industry Keywords

DTC MarketingHealth SectorCustomer RetentionReactivation Strategies

About the role

Key responsibilities & impact

CRM, email & WhatsApp marketing: planning, execution & optimization of campaigns and automations (Klaviyo, ChatArmin)
Development of targeted customer journeys for customers & partners
Segmentation, A/B testing, performance analysis, etc., with a focus on retention & reactivation
Collaboration & coordination
Close alignment with Marketing, Design, Product & Copywriting
Briefings & sparring for content, landing pages and lead campaigns
Management of CRM processes using HubSpot, Typeform and Gorgias

Requirements

What you’ll need

At least 2 years of experience in CRM or email marketing (DTC or health sector a plus)
Strong knowledge of Klaviyo – initial experience with ChatArmin or WhatsApp marketing desirable
You think in funnels, love automation and find pragmatic solutions
Good balance of analytical thinking and creative instinct
Self-driven, hands-on and proactive – you don’t wait to be assigned tasks
Fluent German (C1) & good English
Bonus: copywriting skills or a background in health topics

Benefits

Comp & perks

Meaningful work: We help people with real health complaints
Exciting challenges: technical, strategic and content-related
Visibility & responsibility: You make a real impact
Freedom & ownership: Your ideas count
Steep learning curve & collaboration: work with experts from medicine, marketing & product
Flexible working hours, remote work & strong team vibes
Dog-friendly office