Embat

Marketing Partner Specialist

Embat

full-time

Posted on:

Location Type: Hybrid

Location: Madrid • Spain

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Tech Stack

ERP

About the role

  • Co-Marketing Strategy and Activation Tailored Action Design: Understand the distinct needs of our partners based on the ERP they implement.
  • Propose a mix of co-marketing actions (content, webinars, case studies, joint events) that are mutually beneficial for both the partner and Embat.
  • Collateral Creation: Collaborate with the Content Marketing team to create and maintain partner enablement and activation materials.
  • Multichannel Management: Support the optimization of email flows and communications directed at partners to keep them informed and engaged.
  • Events and Network Expansion Proactive Identification: Research and identify relevant third-party events and conferences in ES, UK, DACH, and in Europe in general where we can strategically expand our partner network.
  • Presence Management: Ensure Embat has the best possible presence at these events, coordinating logistics, merchandising materials, and the participation of the Alliances and Sales teams.
  • Partner Loyalty and Pipeline Generation Loyalty Support: Actively collaborate with the Partnerships team to design marketing initiatives that foster partner loyalty and incentivize them to send high-quality referrals.
  • Measurement and Optimization: Track and analyze the impact of co-marketing campaigns on pipeline generation for the sales team.

Requirements

  • Minimum of 2 years of experience in Marketing, Alliance Marketing, B2B Sales, or fast-paced environments (startups/fintech).
  • Language Skills (Critical Requirement): Perfect fluency (written and spoken) in English and Spanish. German would be a plus.
  • Management Capacity: A highly resourceful and organized individual, with a proven ability to manage multiple projects, stakeholders (internal and external), and priorities simultaneously and successfully.
  • Partner Mindset: A strong interest and aptitude for understanding partners and their different business needs.
  • Attitude: Hands-on attitude and a willingness to do what it takes to get things over the line.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SalesMarketingCo-MarketingContent CreationEmail MarketingCampaign MeasurementEvent ManagementPartner EnablementPipeline GenerationMarket Research
Soft Skills
Organizational SkillsProject ManagementStakeholder ManagementResourcefulnessHands-on AttitudeCollaborationCommunicationAdaptabilityProblem SolvingInterpersonal Skills