Embat

Global B2B Performance Marketing Manager

Embat

full-time

Posted on:

Location Type: Hybrid

Location: Madrid • Spain

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Job Level

SeniorLead

Tech Stack

BigQuerySQL

About the role

  • Manage the day-to-day delivery of Paid Advertising campaigns (Google Search, Microsoft Ads, and LinkedIn Ads), including planning, strategy development, account setup, execution, and analysis.
  • Oversee strategy and hands-on management of SEM campaigns, including keyword research, account structure, bidding strategies, and writing compelling ad copy aligned with user intent.
  • Develop, execute, and scale paid social marketing strategies on LinkedIn Ads, planning campaign budgets, pacing, and forecasting to achieve revenue targets.
  • Create briefings for the design team to test creative variations, messaging frameworks, and audience segments to maximize performance.
  • Manage budget and deadlines, recommending modifications to ad spend and channel selection based on data.
  • Monitor campaign performance using analytics platforms (e.g., GA4, Google Ads, LinkedIn Ads, Looker).
  • Build clear performance dashboards and deliver actionable insights to stakeholders.
  • Hold weekly meetings with Sales Development teams to improve campaign quality and feedback loops on lead quality.
  • Lead projects to inform best practices, bringing new ideas and testing trends.
  • Implement new AI workflows for creative generation and optimization to improve efficiency.

Requirements

  • 7+ years in Performance Marketing, ideally within B2B SaaS, fintech, or high-growth tech companies.
  • Proven experience leading strategy and hands-on management of campaigns across Google Ads and Microsoft Ads.
  • Deep knowledge of LinkedIn Ads strategy for B2B audiences.
  • Mastery of GA4, Google Tag Manager, Looker, and familiarity with HubSpot.
  • Knowledge of SQL and BigQuery is a plus.
  • Strategic mindset, strong analytical thinking, autonomy, and attention to detail.
  • Fluent English and Spanish or German is a must.
Benefits
  • A competitive salary according to the project and responsibility.
  • Hybrid working setup & flexible schedule
  • Latest technology of your choice to do your impactful work with.
  • Access to private health insurance with Sanitas
  • Access to salary on demand, restaurant card, transport card, and kindergarden checks through Payflow
  • English Classes
  • Career progression - we are a small team with great ambitions.
  • An opportunity to work hand in hand with our founders who built their careers in Investment Banking at J.P. Morgan for more than a decade.
  • 360º development - through internal and external talks, sponsored conferences and many more to come.
  • Twice-yearly performance reviews
  • Team Buildings plans
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid AdvertisingSEM campaignskeyword researchbidding strategiesad copy writingpaid social marketingcampaign budgetinganalyticsSQLBigQuery
Soft Skills
strategic mindsetanalytical thinkingautonomyattention to detail