Embat

Global B2B Content Marketing Manager

Embat

full-time

Posted on:

Location Type: Hybrid

Location: Madrid • 🇪🇸 Spain

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Job Level

Mid-LevelSenior

About the role

  • Define and execute Embat’s international B2B content strategy, aligned with business and growth objectives
  • Lead and optimize multi-country SEO and GEO (Generative Engine Optimization) strategies to increase organic visibility and qualified traffic
  • Own and evolve our editorial roadmap and tone of voice, adapting it to different markets while preserving Embat’s brand identity
  • Create and oversee high-quality content across formats (articles, reports, landing pages, thought leadership pieces) for every stage of the B2B buyer journey
  • Collaborate closely with Product and Sales to ensure content supports go-to-market initiatives and demand generation efforts
  • Conduct competitor, keyword, and audience research to identify new content opportunities
  • Measure and analyze content and SEO performance, turning insights into continuous improvements
  • Manage and motivate a multicultural content team, fostering collaboration and clear ownership

Requirements

  • Background in Journalism, Communications, Marketing, or similar
  • 5+ years in B2B content marketing, ideally within B2B SaaS, fintech, or high-growth tech companies
  • Proven experience building and scaling international SEO-driven content strategies
  • Familiarity with tools such as Semrush, Ahrefs, Google Analytics, Notion, HubSpot (Google Tag Manager is a plus)
  • Strategic mindset, strong communication skills, autonomy, analytical thinking, and attention to detail
  • Fluent English and Spanish is a must. Additional languages are a plus
Benefits
  • A competitive salary based on your experience and role responsibility
  • Hybrid working setup & flexible schedule
  • English Classes
  • Latest technology of your choice to do your impactful work
  • Private health insurance with Sanitas
  • Access to salary on demand, restaurant card, transport card, and kindergarten checks through Payflow
  • Career progression: twice-yearly performance reviews
  • The opportunity to work closely with our founders, ex-investment bankers from J.P. Morgan
  • Fun and meaningful team building activities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B content marketingSEOGEO (Generative Engine Optimization)content strategykeyword researchcontent performance analysiseditorial roadmap developmentcontent creationdemand generation
Soft skills
strategic mindsetstrong communication skillsautonomyanalytical thinkingattention to detailteam managementcollaboration