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Business Development Lead, Education Segment
ELSA, CorpBusiness Development Lead developing and executing B2B Education strategy in Vietnam. Building partnerships and driving adoption of ELSA’s AI-powered language solutions across educational institutions.
About the role
Key responsibilities & impact- Market Strategy & Ownership: Build and execute Vietnam’s B2B Education strategy, identifying high-growth segments (K-12, Universities, Academic English programs).
- Serve as the internal authority on Vietnam’s education landscape to inform ELSA’s product roadmap and localized solution development.
- Represent ELSA at key EdTech conferences and academic forums to strengthen brand presence among educators and policy-makers.
- Independently drive the end-to-end sales process, from initial stakeholder mapping and "cold-to-gold" outreach to complex contract negotiations and closing.
- Focus on securing large-scale institutional partnerships and integrating ELSA technology into core curricula.
- Build and maintain deep relationships with senior decision-makers, including Rectors, Department Heads, and Academic Directors.
- Partner with Product and Marketing teams to customize ELSA’s offerings for the specific needs of Vietnamese students and teachers.
- Work closely with the Success team to ensure seamless implementation and long-term renewal of institutional contracts.
- Maintain rigorous reporting of sales metrics, forecasts, and market intelligence via Hubspot.
- Utilize AI tools to optimize productivity, automate workflows, and enhance the consultative selling process.
Requirements
What you’ll need- Minimum 5 - 10 years of experience in Business Development or Enterprise Sales, with a proven track record of closing large-scale deals in EdTech, SaaS, or Training.
- Deep understanding of the Vietnam education sector (Higher Ed, K-12, or Language Centers).
- Prior experience working within an education institution or edtech is a major plus.
- Expertise in consultative selling and navigating complex, multi-stakeholder institutional hierarchies.
- Strong negotiation skills with the ability to handle high-value contract discussions.
- Professional fluency in both English and Vietnamese.
- Bachelor’s degree required; a Master’s in Education, TESOL, or an MBA is a significant advantage.
Benefits
Comp & perks- Flexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam.
- Comprehensive employee well-being benefits.
- Free ELSA Premium courses to polish your language skills.
- Collaborative, international team culture.
- Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Business DevelopmentEnterprise SalesConsultative SellingContract NegotiationSales Metrics ReportingMarket IntelligenceStakeholder MappingClosing DealsSaaSEdTech
Soft Skills
Negotiation SkillsRelationship BuildingCommunicationStrategic ThinkingProblem SolvingCollaborationAdaptabilityLeadershipInterpersonal SkillsOrganizational Skills
Certifications
Bachelor's DegreeMaster's in EducationTESOL CertificationMBA