ELSA, Corp

Business Development Rep

• Market Strategy & Ownership: Build and execute Vietnam’s B2B Education strategy, identifying high-growth segments (K-12, Universities, Academic English programs).
• Serve as the internal authority on Vietnam’s education landscape to inform ELSA’s product roadmap and localized solution development.
• Represent ELSA at key EdTech conferences and academic forums to strengthen brand presence among educators and policy-makers.
• Independently drive the end-to-end sales process, from initial stakeholder mapping and "cold-to-gold" outreach to complex contract negotiations and closing.
• Focus on securing large-scale institutional partnerships and integrating ELSA technology into core curricula.
• Build and maintain deep relationships with senior decision-makers, including Rectors, Department Heads, and Academic Directors.
• Partner with Product and Marketing teams to customize ELSA’s offerings for the specific needs of Vietnamese students and teachers.
• Work closely with the Success team to ensure seamless implementation and long-term renewal of institutional contracts.
• Maintain rigorous reporting of sales metrics, forecasts, and market intelligence via Hubspot.
• Utilize AI tools to optimize productivity, automate workflows, and enhance the consultative selling process.

Business Development Lead, Education Segment

Marketing

• Plan and execute integrated demand generation campaigns across: Paid digital campaigns
• Execute 1:few ABM campaigns aligned to sales priorities
• Help ensure marketing activity is tightly connected to pipeline and revenue outcomes
• Work within HubSpot Marketing Hub to build and launch campaigns
• Monitor and optimize campaign performance across: Marketing-sourced pipeline and closed won
• Collaborate with: Regional sales teams, marketing operations, external agencies and vendors when required

B2B Marketing Manager, Digital Demand Gen, ABM

Customer Success Manager

• Own end-to-end campaign strategy and lifecycle execution across Email, Push, and In-App channels.
• End-to-end campaign promotion timelines
• Advanced user segmentation strategy
• Channel frequency planning
• Copy creation & messaging optimization
• Experiment design (A/B testing & iteration loops)
• Creative briefs for design teams
• Landing page setup & optimization
• Paywall pricing setup
• Deeplink generation (Appsflyer + documentation)
• Performance reporting & dashboard ownership (Amplitude / Looker)

Global CRM Manager

• Conduct thorough market research to identify key trends, competitor landscape, and potential opportunities in the education technology sector in Thailand.
• Formulate short-term and long-term goals, outlining specific milestones and success metrics.
• Identify and establish strategic partnerships with local educational institutions, government bodies, and key stakeholders to enhance market penetration.
• Develop a robust pipeline of opportunities with potential B2B clients (companies, schools, english center) in Thai, through traditional approaches (such as cold/warm calls and emails, networking) and creative marketing campaigns (in collaboration with marketing team) to drive revenue growth.
• Collaborate with the product team and customer support team to deliver customized product solutions and satisfactory services.
• Regularly track and report on key performance indicators (KPIs) related to business development and market expansion.

Business Development Lead, Education Segment

B2B Marketing Manager, Digital Demand Gen, ABM

Global CRM Manager

Business Development Manager