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B2B Marketing Manager, Digital Demand Gen, ABM
ELSA, CorpB2B Marketing Manager focused on digital demand generation and ABM initiatives at ELSA. Leveraging AI tools for campaign optimization across Vietnam and selected Asia markets.
About the role
Key responsibilities & impact- Plan and execute integrated demand generation campaigns across: Paid digital campaigns
- Execute 1:few ABM campaigns aligned to sales priorities
- Help ensure marketing activity is tightly connected to pipeline and revenue outcomes
- Work within HubSpot Marketing Hub to build and launch campaigns
- Monitor and optimize campaign performance across: Marketing-sourced pipeline and closed won
- Collaborate with: Regional sales teams, marketing operations, external agencies and vendors when required
Requirements
What you’ll need- 5+ years of B2B marketing experience, ideally in SaaS or enterprise technology
- Proven experience executing digital demand generation campaigns that drive pipeline
- Strong understanding of: - Account-based marketing (ABM) - Paid media - Email marketing and nurture programs - Inbound demand generation - Webinar and virtual campaign execution
- Experience working in HubSpot Marketing Hub or similar marketing automation platforms
- Strong campaign management and project coordination skills
- Analytical mindset with the ability to use data to optimize performance
- Experience partnering closely with sales teams on pipeline generation initiatives
- Familiarity with AI-enabled marketing tools and workflows
- Strong written and verbal communication skills in English and Vietnamese.
Benefits
Comp & perks- 12 days Annual leave
- 1 Birthday leave
- 1 Christmas leave
- Premium health insurance (Generali) and annual health check-up
- Free ELSA Premium courses
ATS Keywords
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Hard Skills & Tools
B2B marketingdigital demand generationaccount-based marketing (ABM)paid mediaemail marketinginbound demand generationwebinar executioncampaign managementproject coordinationdata analysis
Soft Skills
analytical mindsetcommunication skillscollaborationproject coordination