Global CRM Manager

ELSA, Corp

Growth Marketing Manager responsible for campaign strategy execution at ELSA, a global leader in AI-powered English training. Collaborates across channels for user growth and monetization.

Posted 5/14/2026full-timeHo Chi Minh • 🇮🇳 IndiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own end-to-end campaign strategy and lifecycle execution across Email, Push, and In-App channels.
End-to-end campaign promotion timelines
Advanced user segmentation strategy
Channel frequency planning
Copy creation & messaging optimization
Experiment design (A/B testing & iteration loops)
Creative briefs for design teams
Landing page setup & optimization
Paywall pricing setup
Deeplink generation (Appsflyer + documentation)
Performance reporting & dashboard ownership (Amplitude / Looker)

Requirements

What you’ll need

5+ years in Growth / Lifecycle / CRM marketing
Background in fast-paced startup or consumer tech environments
Strong experimentation mindset
Comfortable owning both strategy and execution
Deep understanding of monetization & paywall optimization
Data-driven and highly analytical
Able to operate independently with high ownership.

Benefits

Comp & perks

Flexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam.
Comprehensive employee well-being benefits.
Free ELSA Premium courses to polish your language skills.
Collaborative, international team culture.
Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign strategyuser segmentationA/B testingcopy creationmessaging optimizationlanding page optimizationpaywall pricing setupdeeplink generationperformance reportingdashboard ownership

Soft Skills

experimentation mindsetstrategic thinkingexecution ownershipdata-drivenanalytical skillsindependencehigh ownership